Comments on: Selling out the subway a ‘balm for hurt minds’ http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/ A New York City Subway Blog Sun, 14 Mar 2010 05:27:31 +0000 http://wordpress.org/?v=2.9 hourly 1 By: From Chicago, a lesson in station naming rights :: Second Ave. Sagas | A New York City Subway Blog http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-72599 From Chicago, a lesson in station naming rights :: Second Ave. Sagas | A New York City Subway Blog Fri, 19 Feb 2010 06:43:07 +0000 http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-72599 [...] Square/42nd St./Disney. On the other, since Day 1, the part of the subway not devoted to travel has always been about advertising. In fact, August Belmont’s original contract for the operation of the IRT lines allowed [...] [...] Square/42nd St./Disney. On the other, since Day 1, the part of the subway not devoted to travel has always been about advertising. In fact, August Belmont’s original contract for the operation of the IRT lines allowed [...]

]]> By: Second Ave. Sagas | A New York City Subway Blog » Blog Archive » MTA still looking at station sponsorship plans http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-43615 Second Ave. Sagas | A New York City Subway Blog » Blog Archive » MTA still looking at station sponsorship plans Fri, 08 Aug 2008 20:33:00 +0000 http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-43615 [...] last we heard about the MTA’s plan to sell station sponsorship rights, it was July of 2007. Well, nothing has happened in the intervening 13 months. However, the MTA would just like to take [...] [...] last we heard about the MTA’s plan to sell station sponsorship rights, it was July of 2007. Well, nothing has happened in the intervening 13 months. However, the MTA would just like to take [...]

]]> By: Second Ave. Sagas | Blogging the NYC Subways » Blog Archive » MTA looking to brand subway car exteriors http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-34934 Second Ave. Sagas | Blogging the NYC Subways » Blog Archive » MTA looking to brand subway car exteriors Mon, 05 May 2008 04:02:15 +0000 http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-34934 [...] started this advertising exercise last July when I suggested that the MTA explore full-station branding options. We could have a Times Square station sponsored by Disney or a Yankee Stadium stop sponsored by [...] [...] started this advertising exercise last July when I suggested that the MTA explore full-station branding options. We could have a Times Square station sponsored by Disney or a Yankee Stadium stop sponsored by [...]

]]> By: from Seabrook Island http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-33067 from Seabrook Island Sat, 12 Apr 2008 06:08:21 +0000 http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-33067 A subway station blossomed with Mickey Mouse? Young children would love this advertising. That being said, is it really a need? I mean everyone knows about Mickey Mouse and Disney World. Google buying a station? Oh help us! They already own the Internet. Last thing we need is for them to take over a city/street. A subway station blossomed with Mickey Mouse? Young children would love this advertising. That being said, is it really a need? I mean everyone knows about Mickey Mouse and Disney World.

Google buying a station? Oh help us! They already own the Internet. Last thing we need is for them to take over a city/street.

]]> By: Second Ave. Sagas | Blogging the NYC Subways » Blog Archive » The MTA, now with less corporate shilling http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-14975 Second Ave. Sagas | Blogging the NYC Subways » Blog Archive » The MTA, now with less corporate shilling Mon, 07 Jan 2008 19:01:26 +0000 http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-14975 [...] I wrote in July, I’m in favor of the right approach to corporate sponsors for train stations. But clearly, a free plug for some real estate buddies and [...] [...] I wrote in July, I’m in favor of the right approach to corporate sponsors for train stations. But clearly, a free plug for some real estate buddies and [...]

]]> By: Jason http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-1022 Jason Sun, 29 Jul 2007 14:03:32 +0000 http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-1022 Dr Zizmore scares Me. Dr Zizmore scares Me.

]]> By: Quinn http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-1023 Quinn Sat, 28 Jul 2007 02:46:53 +0000 http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-1023 I wouldn't mind. The ads are bearable. I really want though the zoetrope ads in the subway tunnels. all the miles would pay for a lot. Plus the tunnels are damp & dark so it's better to look at than the dark, & the occasional light. As for other things: The Yankees can paint the B,D,4 trains blue & white & the Mets whatever color they use. Now as for the actual stations, don't over do it. It might be a problem. A discreet yet noticeable paint job should do the trick. I wouldn’t mind. The ads are bearable. I really want though the zoetrope ads in the subway tunnels. all the miles would pay for a lot. Plus the tunnels are damp & dark so it’s better to look at than the dark, & the occasional light. As for other things: The Yankees can paint the B,D,4 trains blue & white & the Mets whatever color they use. Now as for the actual stations, don’t over do it. It might be a problem. A discreet yet noticeable paint job should do the trick.

]]> By: SUBWAYblogger http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-1024 SUBWAYblogger Fri, 27 Jul 2007 22:04:13 +0000 http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-1024 Doesn't CBS sell all the ads on the subways now? Doesn’t CBS sell all the ads on the subways now?

]]> By: Mixed Reception for MTA CEO Sander Over Fare Hikes at http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-1025 Mixed Reception for MTA CEO Sander Over Fare Hikes at Fri, 27 Jul 2007 20:02:45 +0000 http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-1025 [...] At any rate, advertising “guru” Jerry Della Femina thinks that Sander was smart to make his case in person, “It’s effective. The public hates it when Con Ed spends a lot on advertising to tell you why they screwed up.” True, but given that the subways and buses have so much advertising space (and you’ve seen those ads for movies/TV show premieres that have already passed!), couldn’t the MTA speak to its constituents directly with a campaign in the subways and buses? Related: Second Avenue Sagas looked at the history of subway advertising. [...] [...] At any rate, advertising “guru” Jerry Della Femina thinks that Sander was smart to make his case in person, “It’s effective. The public hates it when Con Ed spends a lot on advertising to tell you why they screwed up.” True, but given that the subways and buses have so much advertising space (and you’ve seen those ads for movies/TV show premieres that have already passed!), couldn’t the MTA speak to its constituents directly with a campaign in the subways and buses? Related: Second Avenue Sagas looked at the history of subway advertising. [...]

]]> By: Fare hike returns seem meager « Second Ave. Sagas | Blogging the NYC Subways http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-1026 Fare hike returns seem meager « Second Ave. Sagas | Blogging the NYC Subways Fri, 27 Jul 2007 05:37:41 +0000 http://secondavenuesagas.com/2007/07/26/selling-out-the-subway-a-balm-for-hurt-minds/#comment-1026 [...] July 27th, 2007 Fare Hikes As the MTA tries to figure out whether or not there are better ways to raise revenue than implementing a fare hike, some of the details of the fare hike have been [...] [...] July 27th, 2007 Fare Hikes As the MTA tries to figure out whether or not there are better ways to raise revenue than implementing a fare hike, some of the details of the fare hike have been [...]

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