Comments on: Turning to ubiquitous advertising opportunities http://secondavenuesagas.com/2008/04/08/turning-to-ubiquitous-advertising-opportunities/ A New York City Subway Blog Mon, 13 Oct 2008 09:45:38 +0000 http://wordpress.org/?v=2.6 By: Second Ave. Sagas | A New York City Subway Blog » Blog Archive » Ads, ads, everywhere ads http://secondavenuesagas.com/2008/04/08/turning-to-ubiquitous-advertising-opportunities/#comment-39436 Second Ave. Sagas | A New York City Subway Blog » Blog Archive » Ads, ads, everywhere ads Tue, 15 Jul 2008 06:07:28 +0000 http://secondavenuesagas.com/?p=779#comment-39436 [...] the agency’s efforts to attract more advertising dollars. In April, I warned riders that more ads were soon to be a reality, and in May, word leaked of MTA plans to brand the outside of rail [...] [...] the agency’s efforts to attract more advertising dollars. In April, I warned riders that more ads were soon to be a reality, and in May, word leaked of MTA plans to brand the outside of rail [...]

]]> By: Kevin http://secondavenuesagas.com/2008/04/08/turning-to-ubiquitous-advertising-opportunities/#comment-32888 Kevin Thu, 10 Apr 2008 19:24:48 +0000 http://secondavenuesagas.com/?p=779#comment-32888 I'm probably in a minority here, but I'd much rather have another fare increase than be subjected to such loud, obnoxious advertising - like the full car-branding ads photographed above. We're already hit by thousands of advertising messages a day in NYC - is there no space that can be free from it? Your site has already shown that the recent fare increase on monthly passes still makes the NY subway a significantly better deal than most subway systems. I wouldn't mind another increase if it were put to good use. And I am far from wealthy - I just want some visual silence as opposed to the barrage of ad messages. I’m probably in a minority here, but I’d much rather have another fare increase than be subjected to such loud, obnoxious advertising - like the full car-branding ads photographed above.
We’re already hit by thousands of advertising messages a day in NYC - is there no space that can be free from it?
Your site has already shown that the recent fare increase on monthly passes still makes the NY subway a significantly better deal than most subway systems. I wouldn’t mind another increase if it were put to good use. And I am far from wealthy - I just want some visual silence as opposed to the barrage of ad messages.

]]> By: The Secret Conductor http://secondavenuesagas.com/2008/04/08/turning-to-ubiquitous-advertising-opportunities/#comment-32737 The Secret Conductor Wed, 09 Apr 2008 06:10:50 +0000 http://secondavenuesagas.com/?p=779#comment-32737 I think you have to have SMART advertising. Don't go crazy (like that picture up there) because if it can be anywhere, the power of them lessens and you will not be able to get anywhere near as much money as you could if there was limited quality spaces. The MTA can get more money with more ad spaces but they HAVE to be quality spaces and quality campaigns. 59th street Columbus Circle is a GREAT spot for quality advertising (the center island that is not used... but should be as a coffee/internet shop and jazz space... just my opinion lol). Atlantic Ave is another good spot, so is West 4th and a few other places. Quality spots, quality campaigns, allowing underground shops (like Zabarros at 34th street on the IRT) to build beautiful places to "hang" would be great. NEVERTHELESS loosing that congestion plan means fair raises, many projects being stopped, and service cuts. I do not know if people will remember that we could have built for the future now when their fares go up next year (or the year after). I guess we will see. I feel sorry for the G train riders. I hope that they at least get Church ave service even though they will loose Ctl Ave. I think you have to have SMART advertising. Don’t go crazy (like that picture up there) because if it can be anywhere, the power of them lessens and you will not be able to get anywhere near as much money as you could if there was limited quality spaces.

The MTA can get more money with more ad spaces but they HAVE to be quality spaces and quality campaigns. 59th street Columbus Circle is a GREAT spot for quality advertising (the center island that is not used… but should be as a coffee/internet shop and jazz space… just my opinion lol). Atlantic Ave is another good spot, so is West 4th and a few other places.

Quality spots, quality campaigns, allowing underground shops (like Zabarros at 34th street on the IRT) to build beautiful places to “hang” would be great.

NEVERTHELESS loosing that congestion plan means fair raises, many projects being stopped, and service cuts. I do not know if people will remember that we could have built for the future now when their fares go up next year (or the year after). I guess we will see.

I feel sorry for the G train riders. I hope that they at least get Church ave service even though they will loose Ctl Ave.

]]> By: Cap'n Transit http://secondavenuesagas.com/2008/04/08/turning-to-ubiquitous-advertising-opportunities/#comment-32726 Cap'n Transit Wed, 09 Apr 2008 02:51:32 +0000 http://secondavenuesagas.com/?p=779#comment-32726 Charles, that woman in the ads who watches television naked is hot! Charles, that woman in the ads who watches television naked is hot!

]]> By: Charles http://secondavenuesagas.com/2008/04/08/turning-to-ubiquitous-advertising-opportunities/#comment-32724 Charles Wed, 09 Apr 2008 02:26:47 +0000 http://secondavenuesagas.com/?p=779#comment-32724 I'm fine with the advertisements...but please DO NOT let it be those ridiculous ads that try to get your to laugh or those ads that are just dumb. I'm sorry, but those Manhattan Mini-Storage ads just disgust me. I’m fine with the advertisements…but please DO NOT let it be those ridiculous ads that try to get your to laugh or those ads that are just dumb.

I’m sorry, but those Manhattan Mini-Storage ads just disgust me.

]]> By: Cap'n Transit http://secondavenuesagas.com/2008/04/08/turning-to-ubiquitous-advertising-opportunities/#comment-32720 Cap'n Transit Wed, 09 Apr 2008 01:29:08 +0000 http://secondavenuesagas.com/?p=779#comment-32720 Ben, I admire your desire to find money for transit anywhere, but sometimes it just isn't enough to be worth it. The Washington Post article you linked to claims that WMATA makes $35 million a year from ads. Considering that the MTA is already leasing ad space, how much more do you reasonably think we could bring in? When I was a kid, a friend and I spent a day walking all over our small Upstate town picking up cans and bottles everywhere we could find. At the end of the day we had a big bag full, and as we hauled it down to the Grand Union we were sure we'd get a fortune. I think it wound up being three dollars and change. Sometimes it just isn't worth it. Years later, in 1991, I visited Prague. They were just moving away from Communism, and there was something strangely peaceful about the city. After a while I ealized what it was: no billboards! I think they had a few illuminated signs. Once you've got ads everywhere it's very hard to go back. Still, in São Paulo they've banned billboards, and it seems to be very popular: http://www.businessweek.com/innovate/content/jun2007/id20070618_505580.htm There are plenty of other places to find money. Like the $850 million that's going to go to maintain sprawl-feeding bridges: http://capntransit.blogspot.com/2008/04/shore-parkway-stealth-boondoggle.html Ben, I admire your desire to find money for transit anywhere, but sometimes it just isn’t enough to be worth it. The Washington Post article you linked to claims that WMATA makes $35 million a year from ads. Considering that the MTA is already leasing ad space, how much more do you reasonably think we could bring in?

When I was a kid, a friend and I spent a day walking all over our small Upstate town picking up cans and bottles everywhere we could find. At the end of the day we had a big bag full, and as we hauled it down to the Grand Union we were sure we’d get a fortune. I think it wound up being three dollars and change. Sometimes it just isn’t worth it.

Years later, in 1991, I visited Prague. They were just moving away from Communism, and there was something strangely peaceful about the city. After a while I ealized what it was: no billboards! I think they had a few illuminated signs. Once you’ve got ads everywhere it’s very hard to go back. Still, in São Paulo they’ve banned billboards, and it seems to be very popular:

http://www.businessweek.com/in.....505580.htm

There are plenty of other places to find money. Like the $850 million that’s going to go to maintain sprawl-feeding bridges:

http://capntransit.blogspot.co.....oggle.html

]]> By: Kevin http://secondavenuesagas.com/2008/04/08/turning-to-ubiquitous-advertising-opportunities/#comment-32713 Kevin Tue, 08 Apr 2008 23:45:30 +0000 http://secondavenuesagas.com/?p=779#comment-32713 Second to last paragraph should read "our cars have placard ads," not cards. Second to last paragraph should read “our cars have placard ads,” not cards.

]]> By: Marc Shepherd http://secondavenuesagas.com/2008/04/08/turning-to-ubiquitous-advertising-opportunities/#comment-32683 Marc Shepherd Tue, 08 Apr 2008 16:56:26 +0000 http://secondavenuesagas.com/?p=779#comment-32683 I don't think the MTA will eradicate any actual artworks that are already in place. But anywhere else they can place ads, they should go ahead. If it's a choice between accepting ads and reducing service, I'll take the ads. I don’t think the MTA will eradicate any actual artworks that are already in place. But anywhere else they can place ads, they should go ahead. If it’s a choice between accepting ads and reducing service, I’ll take the ads.

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