Comments on: NYC Transit unveils a new PSA for an old problem http://secondavenuesagas.com/2008/07/14/nyc-transit-unveils-a-new-psa-for-an-old-problem/ A New York City Subway Blog Wed, 03 Dec 2008 21:06:24 +0000 http://wordpress.org/?v=2.6 By: Second Ave. Sagas | A New York City Subway Blog » Blog Archive » NYC Transit won’t begin anti-groping PSAs for fear of encouraging more groping http://secondavenuesagas.com/2008/07/14/nyc-transit-unveils-a-new-psa-for-an-old-problem/#comment-39556 Second Ave. Sagas | A New York City Subway Blog » Blog Archive » NYC Transit won’t begin anti-groping PSAs for fear of encouraging more groping Wed, 16 Jul 2008 07:46:34 +0000 http://secondavenuesagas.com/?p=1000#comment-39556 [...] ads? By urging people to combat suspicious subway behavior, we could be encouraging it. By trying to fight litter, might the MTA’s latest ad campaign simply remind people to litter even more frequently in [...] [...] ads? By urging people to combat suspicious subway behavior, we could be encouraging it. By trying to fight litter, might the MTA’s latest ad campaign simply remind people to litter even more frequently in [...]

]]> By: Alon Levy http://secondavenuesagas.com/2008/07/14/nyc-transit-unveils-a-new-psa-for-an-old-problem/#comment-39431 Alon Levy Tue, 15 Jul 2008 04:46:21 +0000 http://secondavenuesagas.com/?p=1000#comment-39431 The "If you see something, say something" campaign generated an average of 5.3 reports per day. That's only success if you define failure down. The “If you see something, say something” campaign generated an average of 5.3 reports per day. That’s only success if you define failure down.

]]> By: Christopher http://secondavenuesagas.com/2008/07/14/nyc-transit-unveils-a-new-psa-for-an-old-problem/#comment-39405 Christopher Mon, 14 Jul 2008 17:33:15 +0000 http://secondavenuesagas.com/?p=1000#comment-39405 How about separate trash receptacles for newspapers - easier for recycling, and it acts as a big visual reminder. In Washington, WMATA has bins with newspaper-sized slits for dumping your Post (I think they may even be sponsored by the Post). The size of the opening also makes it impossible for you to reach in and "re-use" someone else's paper. So, MTA, is this worth trying at a few stations? How about separate trash receptacles for newspapers - easier for recycling, and it acts as a big visual reminder. In Washington, WMATA has bins with newspaper-sized slits for dumping your Post (I think they may even be sponsored by the Post). The size of the opening also makes it impossible for you to reach in and “re-use” someone else’s paper. So, MTA, is this worth trying at a few stations?

]]> By: ScottE http://secondavenuesagas.com/2008/07/14/nyc-transit-unveils-a-new-psa-for-an-old-problem/#comment-39395 ScottE Mon, 14 Jul 2008 13:23:56 +0000 http://secondavenuesagas.com/?p=1000#comment-39395 If they are serious about a PR campaign to stop litter, I think they should have a legitimate PR firm come up with it. An outside firm come up with the "If you see something, say something" campaign, which has been highly successful. It makes sense, it is short and to the point, and it empowers people to feel like they make a difference. "Your city. Your subway. Your station. Your Litter." just doesn't make sense to me. Are these things I should be proud of? Ashamed of? Should it inspire me to be proud of my local dilapidated station? It's confusing, and doesn't trigger any sort of emotion or reaction (except "huh?"). Furthermore, after the abomination of the English language on <a href="http://wordspacing.files.wordpress.com/2007/12/litter.jpg" rel="nofollow">this 2007 campaign poster</a>, I find it hard to take any of these ads seriously. This is the one that reminds us that "<i><b>Litter</b> gets on the tracks and catches <b>fire</b> and that causes train delays that make you late aside from making trains and stations untidy because a little litter goes a long way.</i>" After seeing that poster, I have one response: Huh? If they are serious about a PR campaign to stop litter, I think they should have a legitimate PR firm come up with it. An outside firm come up with the “If you see something, say something” campaign, which has been highly successful. It makes sense, it is short and to the point, and it empowers people to feel like they make a difference.

“Your city. Your subway. Your station. Your Litter.” just doesn’t make sense to me. Are these things I should be proud of? Ashamed of? Should it inspire me to be proud of my local dilapidated station? It’s confusing, and doesn’t trigger any sort of emotion or reaction (except “huh?”).

Furthermore, after the abomination of the English language on this 2007 campaign poster, I find it hard to take any of these ads seriously. This is the one that reminds us that “Litter gets on the tracks and catches fire and that causes train delays that make you late aside from making trains and stations untidy because a little litter goes a long way.”

After seeing that poster, I have one response: Huh?

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