Comments on: The pitfalls of GPS-based advertising http://secondavenuesagas.com/2008/10/23/the-pitfalls-of-gps-based-advertising/ A New York City Subway Blog Sun, 14 Mar 2010 14:16:53 +0000 http://wordpress.org/?v=2.9 hourly 1 By: ReputationDefender Blog : ReputationDefender CEO Michael Fertik Speaking At SXSW This Sunday http://secondavenuesagas.com/2008/10/23/the-pitfalls-of-gps-based-advertising/#comment-59288 ReputationDefender Blog : ReputationDefender CEO Michael Fertik Speaking At SXSW This Sunday Fri, 13 Mar 2009 17:36:05 +0000 http://secondavenuesagas.com/?p=1534#comment-59288 [...] the NSA warrantless wiretaps to GPS targeted advertisements to monitoring flu outbreaks on Google, it is truly a brave new [...] [...] the NSA warrantless wiretaps to GPS targeted advertisements to monitoring flu outbreaks on Google, it is truly a brave new [...]

]]> By: The Bus Knows Nothing « Austin Heap http://secondavenuesagas.com/2008/10/23/the-pitfalls-of-gps-based-advertising/#comment-58973 The Bus Knows Nothing « Austin Heap Thu, 26 Feb 2009 09:48:10 +0000 http://secondavenuesagas.com/?p=1534#comment-58973 [...] few different stories have popped up over the last week discussing location-aware advertising being [...] [...] few different stories have popped up over the last week discussing location-aware advertising being [...]

]]> By: herenthere http://secondavenuesagas.com/2008/10/23/the-pitfalls-of-gps-based-advertising/#comment-56812 herenthere Thu, 23 Oct 2008 23:34:58 +0000 http://secondavenuesagas.com/?p=1534#comment-56812 It deals with stereotypes...and how people might perceive the ad. But the MTA/Titan could fight back, saying that the ad companies requested to place the ad in specific neighborhoods either: a)they wanted to get more of that community to eat their products, or b) there are more of their stores there, and they want to let residents know... It deals with stereotypes…and how people might perceive the ad. But the MTA/Titan could fight back, saying that the ad companies requested to place the ad in specific neighborhoods either: a)they wanted to get more of that community to eat their products, or b) there are more of their stores there, and they want to let residents know…

]]> By: Second Ave. Sagas | A New York City Subway Blog » Blog Archive » » L line manager to introduce real-time train data http://secondavenuesagas.com/2008/10/23/the-pitfalls-of-gps-based-advertising/#comment-56807 Second Ave. Sagas | A New York City Subway Blog » Blog Archive » » L line manager to introduce real-time train data Thu, 23 Oct 2008 16:51:41 +0000 http://secondavenuesagas.com/?p=1534#comment-56807 [...] 2nd Ave. Subway History « The pitfalls of GPS-based advertising [...] [...] 2nd Ave. Subway History « The pitfalls of GPS-based advertising [...]

]]> By: LH http://secondavenuesagas.com/2008/10/23/the-pitfalls-of-gps-based-advertising/#comment-56806 LH Thu, 23 Oct 2008 16:44:45 +0000 http://secondavenuesagas.com/?p=1534#comment-56806 Who cares? They need all the revenue they can get at this point. Who cares? They need all the revenue they can get at this point.

]]> By: Mike http://secondavenuesagas.com/2008/10/23/the-pitfalls-of-gps-based-advertising/#comment-56805 Mike Thu, 23 Oct 2008 16:33:21 +0000 http://secondavenuesagas.com/?p=1534#comment-56805 My question is what would be the racist ads?? I don't understand. My question is what would be the racist ads??
I don’t understand.

]]> By: Well, There’s Always Grad School - City Room Blog - NYTimes.com http://secondavenuesagas.com/2008/10/23/the-pitfalls-of-gps-based-advertising/#comment-56804 Well, There’s Always Grad School - City Room Blog - NYTimes.com Thu, 23 Oct 2008 16:17:50 +0000 http://secondavenuesagas.com/?p=1534#comment-56804 [...] that the M.T.A.’s $800 million-plus contract with an advertising firm to place GPS-targeted ads on its buses could lead to some embarrassing ethnic faux-pas. [2nd Ave [...] [...] that the M.T.A.’s $800 million-plus contract with an advertising firm to place GPS-targeted ads on its buses could lead to some embarrassing ethnic faux-pas. [2nd Ave [...]

]]> By: Max http://secondavenuesagas.com/2008/10/23/the-pitfalls-of-gps-based-advertising/#comment-56800 Max Thu, 23 Oct 2008 15:04:11 +0000 http://secondavenuesagas.com/?p=1534#comment-56800 That's the most irritating thing of all! The ad companies have no problem getting it to work. My $100 Garmin Nuvi never loses signal in the city. What the *#@& is the MTA's problem?? Chicago and Atlanta both have advertising companies providing the train arrival time estimates, either currently or in the near future, and are getting cash from the deal by letting the companies display ads on the screens. Sure, they're smaller systems, but if the Chicago Loop has 6 converging lines all sharing the same tracks and can provide the ETA info, then the MTA has no freakin' excuse anymore because nowhere in our system is there a signaling operation as complicated. That’s the most irritating thing of all! The ad companies have no problem getting it to work. My $100 Garmin Nuvi never loses signal in the city. What the *#@& is the MTA’s problem??

Chicago and Atlanta both have advertising companies providing the train arrival time estimates, either currently or in the near future, and are getting cash from the deal by letting the companies display ads on the screens. Sure, they’re smaller systems, but if the Chicago Loop has 6 converging lines all sharing the same tracks and can provide the ETA info, then the MTA has no freakin’ excuse anymore because nowhere in our system is there a signaling operation as complicated.

]]> By: Ray http://secondavenuesagas.com/2008/10/23/the-pitfalls-of-gps-based-advertising/#comment-56799 Ray Thu, 23 Oct 2008 13:43:24 +0000 http://secondavenuesagas.com/?p=1534#comment-56799 My thoughts exactly. I am sure that it has to do with active versus passive communication with the devices, but it would be a great opportunity for a win-win. My thoughts exactly. I am sure that it has to do with active versus passive communication with the devices, but it would be a great opportunity for a win-win.

]]> By: mike http://secondavenuesagas.com/2008/10/23/the-pitfalls-of-gps-based-advertising/#comment-56797 mike Thu, 23 Oct 2008 06:02:44 +0000 http://secondavenuesagas.com/?p=1534#comment-56797 If they can get GPS working for this, why can't they get it working for something useful like bus arrival time estimates? This is allegedly <a href="http://www.nytimes.com/2007/10/04/nyregion/04led.html" rel="nofollow">impossible</a> in New York because of all the tall buildings around, even though it works (more or less) <a href="http://www.nextmuni.com/" rel="nofollow">in</a> <a href="http://flickr.com/photos/mlcastle/1107507284/" rel="nofollow">other</a> <a href="http://en.wikipedia.org/wiki/NextBus" rel="nofollow">cities</a>. If they can get GPS working for this, why can’t they get it working for something useful like bus arrival time estimates? This is allegedly impossible in New York because of all the tall buildings around, even though it works (more or less) in other cities.

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