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	<title>Comments on: For $200,000 a year, a subway station name</title>
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	<link>http://secondavenuesagas.com/2009/06/23/for-200000-a-subway-station-name/</link>
	<description>A New York City Subway Blog</description>
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		<title>By: What&#8217;s In a Name? MBTA Sells Out Boston In Its Naming Rights Plan &#171; Transit on the Line</title>
		<link>http://secondavenuesagas.com/2009/06/23/for-200000-a-subway-station-name/#comment-233479</link>
		<dc:creator>What&#8217;s In a Name? MBTA Sells Out Boston In Its Naming Rights Plan &#171; Transit on the Line</dc:creator>
		<pubDate>Tue, 13 Dec 2011 23:00:28 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=3164#comment-233479</guid>
		<description>[...] nor is it unique in some of its attempts to close the funding gap. About a year ago, Boston joined New York, Chicago, Philadelphia, Austin, Toronto, and New Jersey in the growing list of North American [...]</description>
		<content:encoded><![CDATA[<p>[...] nor is it unique in some of its attempts to close the funding gap. About a year ago, Boston joined New York, Chicago, Philadelphia, Austin, Toronto, and New Jersey in the growing list of North American [...]</p>
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		<title>By: Interviewing Jay Walder: Labor relations and revenue sources :: Second Ave. Sagas</title>
		<link>http://secondavenuesagas.com/2009/06/23/for-200000-a-subway-station-name/#comment-118212</link>
		<dc:creator>Interviewing Jay Walder: Labor relations and revenue sources :: Second Ave. Sagas</dc:creator>
		<pubDate>Tue, 30 Nov 2010 06:04:20 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=3164#comment-118212</guid>
		<description>[...] rights deal with Apple has gotten a decent amount of attention over the last few weeks. I know the Barclays deal was the first major MTA naming rights deal. Are there other efforts being made to identify naming [...]</description>
		<content:encoded><![CDATA[<p>[...] rights deal with Apple has gotten a decent amount of attention over the last few weeks. I know the Barclays deal was the first major MTA naming rights deal. Are there other efforts being made to identify naming [...]</p>
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		<title>By: Chicago turns to naming rights deals for added revenue :: Second Ave. Sagas</title>
		<link>http://secondavenuesagas.com/2009/06/23/for-200000-a-subway-station-name/#comment-111838</link>
		<dc:creator>Chicago turns to naming rights deals for added revenue :: Second Ave. Sagas</dc:creator>
		<pubDate>Fri, 12 Nov 2010 07:11:41 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=3164#comment-111838</guid>
		<description>[...] to pony up the dollars to name the 7 stop at Willets Point after Citi Field, but it secured a 20-year, $4-million commitment from Barclays to append the name of the Nets&#8217; new arean to the Atlantic Ave./Pacific St. hub. [...]</description>
		<content:encoded><![CDATA[<p>[...] to pony up the dollars to name the 7 stop at Willets Point after Citi Field, but it secured a 20-year, $4-million commitment from Barclays to append the name of the Nets&#8217; new arean to the Atlantic Ave./Pacific St. hub. [...]</p>
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		<title>By: In Philadelphia, the wrong approach to naming rights :: Second Ave. Sagas</title>
		<link>http://secondavenuesagas.com/2009/06/23/for-200000-a-subway-station-name/#comment-83126</link>
		<dc:creator>In Philadelphia, the wrong approach to naming rights :: Second Ave. Sagas</dc:creator>
		<pubDate>Wed, 23 Jun 2010 16:06:38 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=3164#comment-83126</guid>
		<description>[...] subway station beneath it will have a new name. For $4 million spread out over 20 years, Barclays will pay the MTA for the naming rights to the station, and straphangers will get off at Atlantic Ave./Pacific [...]</description>
		<content:encoded><![CDATA[<p>[...] subway station beneath it will have a new name. For $4 million spread out over 20 years, Barclays will pay the MTA for the naming rights to the station, and straphangers will get off at Atlantic Ave./Pacific [...]</p>
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		<title>By: Joel Epstein</title>
		<link>http://secondavenuesagas.com/2009/06/23/for-200000-a-subway-station-name/#comment-72901</link>
		<dc:creator>Joel Epstein</dc:creator>
		<pubDate>Tue, 23 Feb 2010 17:58:08 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=3164#comment-72901</guid>
		<description>I disagree. Hate advertising as much as the next guy but mass transit is not getting built and upgraded, even in NYC, as quickly as it needs to be. Why not take the cash if it serves the greater good? Just don’t give the system away for free… be agrressive in cutting the best deals for the transit agency. Here’s my perspective from Lalaland where we have a long way to go before we have an adequate subway and light rail network.

http://www.huffingtonpost.com/joel-epstein/selling-metro-why-it-does_b_384361.html

http://www.huffingtonpost.com/joel-epstein/take-the-a-train—-your_b_369462.html</description>
		<content:encoded><![CDATA[<p>I disagree. Hate advertising as much as the next guy but mass transit is not getting built and upgraded, even in NYC, as quickly as it needs to be. Why not take the cash if it serves the greater good? Just don’t give the system away for free… be agrressive in cutting the best deals for the transit agency. Here’s my perspective from Lalaland where we have a long way to go before we have an adequate subway and light rail network.</p>
<p><a href="http://www.huffingtonpost.com/joel-epstein/selling-metro-why-it-does_b_384361.html" rel="nofollow">http://www.huffingtonpost.com/.....84361.html</a></p>
<p><a href="http://www.huffingtonpost.com/joel-epstein/take-the-a-train—-your_b_369462.html" rel="nofollow">http://www.huffingtonpost.com/.....69462.html</a></p>
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		<title>By: Taking a lesson in station naming rights from Chicago :: Second Ave. Sagas &#124; A New York City Subway Blog</title>
		<link>http://secondavenuesagas.com/2009/06/23/for-200000-a-subway-station-name/#comment-72598</link>
		<dc:creator>Taking a lesson in station naming rights from Chicago :: Second Ave. Sagas &#124; A New York City Subway Blog</dc:creator>
		<pubDate>Fri, 19 Feb 2010 06:41:54 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=3164#comment-72598</guid>
		<description>[...] after being rebuffed by the Mets and Citi over a station naming rights deal in Queens, the MTA secured an annual payment from Barclays to append a corporate moniker to the Atlantic Ave./Pacific St. stop. The Barclays Center will one [...]</description>
		<content:encoded><![CDATA[<p>[...] after being rebuffed by the Mets and Citi over a station naming rights deal in Queens, the MTA secured an annual payment from Barclays to append a corporate moniker to the Atlantic Ave./Pacific St. stop. The Barclays Center will one [...]</p>
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		<title>By: Paul Hanson</title>
		<link>http://secondavenuesagas.com/2009/06/23/for-200000-a-subway-station-name/#comment-66226</link>
		<dc:creator>Paul Hanson</dc:creator>
		<pubDate>Thu, 29 Oct 2009 03:21:48 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=3164#comment-66226</guid>
		<description>I think you people are thinking way too small here.

Naming rights for stations? Come on.

Let&#039;s sell the naming rights for the &lt;i&gt;lines&lt;/i&gt;...

JetBlue Rockaway Line

ING Culver Local

Twizzlers Broadway/7 Av Express</description>
		<content:encoded><![CDATA[<p>I think you people are thinking way too small here.</p>
<p>Naming rights for stations? Come on.</p>
<p>Let&#8217;s sell the naming rights for the <i>lines</i>&#8230;</p>
<p>JetBlue Rockaway Line</p>
<p>ING Culver Local</p>
<p>Twizzlers Broadway/7 Av Express</p>
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		<title>By: In Chicago, private money to renovate a station :: Second Ave. Sagas &#124; A New York City Subway Blog</title>
		<link>http://secondavenuesagas.com/2009/06/23/for-200000-a-subway-station-name/#comment-66050</link>
		<dc:creator>In Chicago, private money to renovate a station :: Second Ave. Sagas &#124; A New York City Subway Blog</dc:creator>
		<pubDate>Mon, 26 Oct 2009 21:17:59 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=3164#comment-66050</guid>
		<description>[...] few months ago, the MTA unveiled the details of its first subway station naming rights contract. For $200,000 a year over 20 years, Barclays will attach its name to the Atlantic Ave./Pacific St. [...]</description>
		<content:encoded><![CDATA[<p>[...] few months ago, the MTA unveiled the details of its first subway station naming rights contract. For $200,000 a year over 20 years, Barclays will attach its name to the Atlantic Ave./Pacific St. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Dubai Gets A Metro &#187; INFRASTRUCTURIST</title>
		<link>http://secondavenuesagas.com/2009/06/23/for-200000-a-subway-station-name/#comment-64462</link>
		<dc:creator>Dubai Gets A Metro &#187; INFRASTRUCTURIST</dc:creator>
		<pubDate>Wed, 09 Sep 2009 19:07:45 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=3164#comment-64462</guid>
		<description>[...] balance sheets of so many transit authorities and municipalities across the US, they may prove a trendsetter in that decision as in so many [...]</description>
		<content:encoded><![CDATA[<p>[...] balance sheets of so many transit authorities and municipalities across the US, they may prove a trendsetter in that decision as in so many [...]</p>
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		<title>By: THE CITY FIX: Exploring Sustainable Solutions to the Problems of Urban Mobility &#187; Blog Archive &#187; Don&#8217;t Sell Subway Station Naming Rights</title>
		<link>http://secondavenuesagas.com/2009/06/23/for-200000-a-subway-station-name/#comment-62498</link>
		<dc:creator>THE CITY FIX: Exploring Sustainable Solutions to the Problems of Urban Mobility &#187; Blog Archive &#187; Don&#8217;t Sell Subway Station Naming Rights</dc:creator>
		<pubDate>Thu, 09 Jul 2009 15:21:13 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=3164#comment-62498</guid>
		<description>[...] news is a few days old, but I think it&#8217;s really fascinating that New York is considering selling partial naming rights to the Atlantic/Pacific station, the second busiest station in Brooklyn. The Times article on the [...]</description>
		<content:encoded><![CDATA[<p>[...] news is a few days old, but I think it&#8217;s really fascinating that New York is considering selling partial naming rights to the Atlantic/Pacific station, the second busiest station in Brooklyn. The Times article on the [...]</p>
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