Comments on: In Chicago, private money to renovate a station

By: Chef Cooke » Archive » Blanket Advertising

Chef Cooke » Archive » Blanket Advertising — Sat, 11 Dec 2010 02:11:56 +0000

[...] some interesting mornings with their bright blues in the fairly muted subway. I’ve read that Apple may subsidize Chicago CTA’s remodel, which won’t be such a bad thing by my standards (I find the simplicity of Apple Ads bearable [...]

By: Apple’s money renovates a Chicago subway station :: Second Ave. Sagas

Apple’s money renovates a Chicago subway station :: Second Ave. Sagas — Fri, 29 Oct 2010 05:05:54 +0000

[...] That private partner, you see, had an economic interest in sprucing up the neighborhood. To much fanfare, Apple recently opened a new store in the rapidly gentrifying neighborhood and hammered out a deal last year with the CTA that mirrored a sponsorship agreement. In exchange for the advertising space inside the station, a right of first refusal should the CTA sell the naming rights and use of a nearby bus depot, Apple paid for the station renovation. [...]

By: JP

JP — Thu, 29 Oct 2009 16:22:48 +0000

Money quote: “These businesses could then be responsible for ensuring the cleanliness of subway stations or the money could go toward renovation and rehabilitation projects at that station.”

Key word is ‘could’. More like “will be named as responsible for, but ultimately won’t do anything about…”

By: Benjamin Kabak

Benjamin Kabak — Thu, 29 Oct 2009 05:30:20 +0000

Both. It’s on both right now.

Oddly enough though, it’s not mentioned at W 4th St., the station I use every day that’s one block away from the NYU law school.

By: Alon Levy

Alon Levy — Thu, 29 Oct 2009 05:28:14 +0000

Are you sure they put NYU’s name on Christopher Street on the 1 rater than 8th Street on the R/W?

By: Benjamin Kabak

Benjamin Kabak — Wed, 28 Oct 2009 02:33:33 +0000

The MTA is in the business of getting people around New York City with relative ease, and sometimes that includes mentioning attractions or destinations nearest to the subway stop. That stop in Willets Point is there largely to service Citi Field. Hence, the Mets will be mentioned. Otherwise, the MTA stops fulfilling its mandate and starts being more obstructionist than necessary. Willets Point-Mets is far more accurate in terms of rider convenience than the Christopher St.-NYU designation conductors on the 1 train use these days.

By: rhywun

rhywun — Wed, 28 Oct 2009 02:21:35 +0000

Erm, no. The MTA is not supposed to be in the business of providing free advertising for private enterprise. At best, such businesses deserve no more than a secondary mention such as is done with e.g. NYU or Columbia. If the Mets owner cares to donate some of his taxpayer-assisted billions to renovating the station, I might be convinced to soften my stance.

By: rhywun

rhywun — Wed, 28 Oct 2009 02:14:50 +0000

Time will tell but I bet lots of conductors won’t use the “proper” name. Most likely they’ll be “reminded” about the sponsorship and drop the “Atlantic” and “Pacific” parts.

By: The Daily Dig: Viaduct Collapse Edition » INFRASTRUCTURIST

The Daily Dig: Viaduct Collapse Edition » INFRASTRUCTURIST — Tue, 27 Oct 2009 18:27:17 +0000

[...] And finally, Chicago is proposing an Adopt-A-Station program for its subway. Looks like Apple might become the first to sponsor a station in exchange for its advertising rights. (Second Avenue Sagas) [...]

By: Alon Levy

Alon Levy — Tue, 27 Oct 2009 09:17:56 +0000

Are those destinations more popular than Shea Stadium and the Mets? No. Are they even on the same order of magnitude of popularity? No.