Check out this video from City Harvest. As part of their efforts at reminding New Yorkers not to waste food during the holiday season, they loaded up a subway car full of apples and filmed it arriving at the shuttle platform at Grand Central.
Well, not really. The apples are computer-generated, but the ad, shot entirely on an iPhone camera, looks pretty slick. It certainly gets the point across. Draftcb, the agency behind this subway-themed public service announcement, put out a video showing how they put this one together. Watch it after the jump.
9 comments
Totally unrealistic. The conductor doesn’t have an accent and you can hear him clearly.
Talk about some good old fashioned New York cynicism. The PA on the shuttle is usually generally clear, and have you ridden the new trains yet?
No, I have not had a chance to ride the new trains yet. I’ve been way too busy finishing up my dissertation on ironic humor. Still some work to do, I see.
I thought your first draft was fine! 🙂
I really enjoyed this. Thanks for posting it Ben!
wow…
Was there an app for that? I second that sentament, wow!
I actually thought they filled the car with apples…but then the second video totally blew my mind.
Note that all the MTA logos and identifiable “trademark” graphics are deleted.. . . . .