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	<title>Comments on: The PR problem with the MTA&#8217;s PR department</title>
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	<link>http://secondavenuesagas.com/2009/12/24/the-pr-problem-with-the-mtas-pr-department/</link>
	<description>A New York City Subway Blog</description>
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		<title>By: MTA Blame Game reaches new level of absurdity &#171; On Transport</title>
		<link>http://secondavenuesagas.com/2009/12/24/the-pr-problem-with-the-mtas-pr-department/#comment-69193</link>
		<dc:creator>MTA Blame Game reaches new level of absurdity &#171; On Transport</dc:creator>
		<pubDate>Mon, 04 Jan 2010 16:59:55 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=4630#comment-69193</guid>
		<description>[...] misinformation campaign continues, and there&#8217;s seemingly nobody in the MTA&#8217;s 400-strong Public Relations department strategizing a campaign to deflect the [...]</description>
		<content:encoded><![CDATA[<p>[...] misinformation campaign continues, and there&#8217;s seemingly nobody in the MTA&#8217;s 400-strong Public Relations department strategizing a campaign to deflect the [...]</p>
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		<title>By: Harry</title>
		<link>http://secondavenuesagas.com/2009/12/24/the-pr-problem-with-the-mtas-pr-department/#comment-69055</link>
		<dc:creator>Harry</dc:creator>
		<pubDate>Thu, 31 Dec 2009 20:38:33 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=4630#comment-69055</guid>
		<description>In order to live in NYC, you CANNOT make enough.</description>
		<content:encoded><![CDATA[<p>In order to live in NYC, you CANNOT make enough.</p>
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		<title>By: Harry</title>
		<link>http://secondavenuesagas.com/2009/12/24/the-pr-problem-with-the-mtas-pr-department/#comment-69054</link>
		<dc:creator>Harry</dc:creator>
		<pubDate>Thu, 31 Dec 2009 20:36:21 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=4630#comment-69054</guid>
		<description>I can agree that the Feds are trying to save high paying jobs, but you must also bear in mind that for each job loss comes also a loss of tax revenue for the federal government. It&#039;s really a lose-lose proposition. And I would not necessarily assume that that the PR jobs that we speak of are &quot;high paying.&quot;

The more jobs that we lose, the more damaging it is to the overall economy. No one should have to lose their job so that you or I are spared a tax increase that cuts across the board.</description>
		<content:encoded><![CDATA[<p>I can agree that the Feds are trying to save high paying jobs, but you must also bear in mind that for each job loss comes also a loss of tax revenue for the federal government. It&#8217;s really a lose-lose proposition. And I would not necessarily assume that that the PR jobs that we speak of are &#8220;high paying.&#8221;</p>
<p>The more jobs that we lose, the more damaging it is to the overall economy. No one should have to lose their job so that you or I are spared a tax increase that cuts across the board.</p>
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		<title>By: Alon Levy</title>
		<link>http://secondavenuesagas.com/2009/12/24/the-pr-problem-with-the-mtas-pr-department/#comment-69027</link>
		<dc:creator>Alon Levy</dc:creator>
		<pubDate>Wed, 30 Dec 2009 23:49:05 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=4630#comment-69027</guid>
		<description>Harry, bear in mind that the federal government seems to agree with you. It&#039;s doing its best to save every highly paid managerial job in the country, with few strings attached. If the job is in finance or car manufacturing, and if the person in question is an executive, then all the better.

But to the rest of us, it seems strange that a cash-strapped government would raise taxes or cut education spending instead of laying off PR managers.</description>
		<content:encoded><![CDATA[<p>Harry, bear in mind that the federal government seems to agree with you. It&#8217;s doing its best to save every highly paid managerial job in the country, with few strings attached. If the job is in finance or car manufacturing, and if the person in question is an executive, then all the better.</p>
<p>But to the rest of us, it seems strange that a cash-strapped government would raise taxes or cut education spending instead of laying off PR managers.</p>
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		<title>By: Harry</title>
		<link>http://secondavenuesagas.com/2009/12/24/the-pr-problem-with-the-mtas-pr-department/#comment-69018</link>
		<dc:creator>Harry</dc:creator>
		<pubDate>Wed, 30 Dec 2009 20:37:20 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=4630#comment-69018</guid>
		<description>For gods sake folks!  How dare you people be so flippant with ANY NY&#039;s Jobs!  I thought all you cry babies understood that you attempt to CREATE jobs in a recession, NOT fire people!

I wonder how your jobs can be viewed from the outside looking in.

For Shame.</description>
		<content:encoded><![CDATA[<p>For gods sake folks!  How dare you people be so flippant with ANY NY&#8217;s Jobs!  I thought all you cry babies understood that you attempt to CREATE jobs in a recession, NOT fire people!</p>
<p>I wonder how your jobs can be viewed from the outside looking in.</p>
<p>For Shame.</p>
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		<title>By: Red</title>
		<link>http://secondavenuesagas.com/2009/12/24/the-pr-problem-with-the-mtas-pr-department/#comment-68858</link>
		<dc:creator>Red</dc:creator>
		<pubDate>Mon, 28 Dec 2009 04:13:49 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=4630#comment-68858</guid>
		<description>Walder &lt;a href=&quot;http://blog.tstc.org/2009/12/08/principles-on-the-mta-payroll-tax/&quot; rel=&quot;nofollow&quot;&gt;has promised&lt;/a&gt; (scroll down) that an MTA website redesign is due in the coming months. Anyway, I&#039;d agree that 400 employees is quite a lot for a PR department that does so poorly. I can&#039;t even remember seeing a letter to the editor from the MTA in response to the daily distortions put forth by the media. I&#039;m sure it&#039;s happened at least once in recorded history, but...</description>
		<content:encoded><![CDATA[<p>Walder <a href="http://blog.tstc.org/2009/12/08/principles-on-the-mta-payroll-tax/" rel="nofollow">has promised</a> (scroll down) that an MTA website redesign is due in the coming months. Anyway, I&#8217;d agree that 400 employees is quite a lot for a PR department that does so poorly. I can&#8217;t even remember seeing a letter to the editor from the MTA in response to the daily distortions put forth by the media. I&#8217;m sure it&#8217;s happened at least once in recorded history, but&#8230;</p>
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		<title>By: Alon Levy</title>
		<link>http://secondavenuesagas.com/2009/12/24/the-pr-problem-with-the-mtas-pr-department/#comment-68843</link>
		<dc:creator>Alon Levy</dc:creator>
		<pubDate>Sun, 27 Dec 2009 04:40:47 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=4630#comment-68843</guid>
		<description>It&#039;s not just the website that SEPTA does well. SEPTA rearranged its regional rail system along S-Bahn lines in the early 1980s, building a new tunnel to connect the Penn and Reading terminals. Right now, trains in Greater Philly run from one suburb to downtown to another suburb, instead of stopping downtown and clogging station tracks.</description>
		<content:encoded><![CDATA[<p>It&#8217;s not just the website that SEPTA does well. SEPTA rearranged its regional rail system along S-Bahn lines in the early 1980s, building a new tunnel to connect the Penn and Reading terminals. Right now, trains in Greater Philly run from one suburb to downtown to another suburb, instead of stopping downtown and clogging station tracks.</p>
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		<title>By: JPN</title>
		<link>http://secondavenuesagas.com/2009/12/24/the-pr-problem-with-the-mtas-pr-department/#comment-68822</link>
		<dc:creator>JPN</dc:creator>
		<pubDate>Sat, 26 Dec 2009 00:49:21 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=4630#comment-68822</guid>
		<description>I also wonder, just what are the duties of these people? With a staff this size, you think we&#039;d see innovation, but there&#039;s little to none. Is the TransitTransit &quot;newsmagazine&quot; their best media vehicle? I&#039;ll leave it up to you to comment on that. (One thing, bring the video online.) They have a former NY1 &lt;i&gt;transit reporter&lt;/i&gt; on their staff, but he&#039;s rarely seen and he could try to defend the MTA better. And you know about the website, which has to be under this department&#039;s purview (alongside their tech department). Are there not enough people telling the MTA that it must be redesigned to serve the people better, or is incompetence the word? Lastly, all these issues are compounded with the problems regarding the MTA&#039;s mergers.

Meanwhile, have you seen SEPTA&#039;s website? &lt;a href=&quot;http://www.septa.org/media/short/2009/12-04.html&quot; rel=&quot;nofollow&quot;&gt;Their story behind the website&#039;s makeover&lt;/a&gt; (as well as other transit systems) needs to inspire improvement in the MTA&#039;s communications dept. That, and world-class standards, which hopefully Walder can share with this agency and not assimilation.

Finally, maybe the PR team is resigned to the view that the public&#039;s perception (and populist view taken by the media like WPIX) of the MTA will be difficult if not impossible to change, especially negative ones.</description>
		<content:encoded><![CDATA[<p>I also wonder, just what are the duties of these people? With a staff this size, you think we&#8217;d see innovation, but there&#8217;s little to none. Is the TransitTransit &#8220;newsmagazine&#8221; their best media vehicle? I&#8217;ll leave it up to you to comment on that. (One thing, bring the video online.) They have a former NY1 <i>transit reporter</i> on their staff, but he&#8217;s rarely seen and he could try to defend the MTA better. And you know about the website, which has to be under this department&#8217;s purview (alongside their tech department). Are there not enough people telling the MTA that it must be redesigned to serve the people better, or is incompetence the word? Lastly, all these issues are compounded with the problems regarding the MTA&#8217;s mergers.</p>
<p>Meanwhile, have you seen SEPTA&#8217;s website? <a href="http://www.septa.org/media/short/2009/12-04.html" rel="nofollow">Their story behind the website&#8217;s makeover</a> (as well as other transit systems) needs to inspire improvement in the MTA&#8217;s communications dept. That, and world-class standards, which hopefully Walder can share with this agency and not assimilation.</p>
<p>Finally, maybe the PR team is resigned to the view that the public&#8217;s perception (and populist view taken by the media like WPIX) of the MTA will be difficult if not impossible to change, especially negative ones.</p>
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		<title>By: Think twice</title>
		<link>http://secondavenuesagas.com/2009/12/24/the-pr-problem-with-the-mtas-pr-department/#comment-68821</link>
		<dc:creator>Think twice</dc:creator>
		<pubDate>Fri, 25 Dec 2009 22:55:59 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=4630#comment-68821</guid>
		<description>A staff of 400 and this is the best they can do!? iPhone apps could probably replace half of them.</description>
		<content:encoded><![CDATA[<p>A staff of 400 and this is the best they can do!? iPhone apps could probably replace half of them.</p>
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		<title>By: Andrew</title>
		<link>http://secondavenuesagas.com/2009/12/24/the-pr-problem-with-the-mtas-pr-department/#comment-68807</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Fri, 25 Dec 2009 18:43:41 +0000</pubDate>
		<guid isPermaLink="false">http://secondavenuesagas.com/?p=4630#comment-68807</guid>
		<description>I&#039;d guess that there is no one single department of “media, government and community relations and corporate and customer communications.”  There are probably several departments that contribute something to the PR puzzle, and the total staff count at those departments is 400.  It still seems like a large number, but I don&#039;t know what else it includes.  Responding to letters from disgruntled customers and government officials?  Updating maps and timetables?  Submitting legal notices to the media?  Posting signs with masking tape?</description>
		<content:encoded><![CDATA[<p>I&#8217;d guess that there is no one single department of “media, government and community relations and corporate and customer communications.”  There are probably several departments that contribute something to the PR puzzle, and the total staff count at those departments is 400.  It still seems like a large number, but I don&#8217;t know what else it includes.  Responding to letters from disgruntled customers and government officials?  Updating maps and timetables?  Submitting legal notices to the media?  Posting signs with masking tape?</p>
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