Comments on: Transit’s first ad-wrapped car debuts along the 6

By: zyenbicsku

zyenbicsku — Tue, 07 Feb 2012 08:23:00 +0000

By: Interviewing Jay Walder: Labor relations and revenue sources :: Second Ave. Sagas

Tue, 30 Nov 2010 06:10:33 +0000

[...] are much more valuable to us if we can find a way to do that. The wrap that we did — the Target wrap — was terrific. There are lots of things you’re seeing this year that are breaking down [...]

By: Shuttle cars now featuring video advertising :: Second Ave. Sagas

Shuttle cars now featuring video advertising :: Second Ave. Sagas — Wed, 22 Sep 2010 05:57:28 +0000

[...] wrapping has become de rigueur lately, and in fact, the 6 recently received a wrapped car of its own. The video screens, however, mark the first time that moving images have been used for the purposes [...]

By: Benjamin Kabak

Benjamin Kabak — Thu, 08 Jul 2010 18:04:59 +0000

Some people on this board do not realize there is a whole world outside of manahttan and brownstone brooklyn in the 5 bouroughs that is laid out as simi-suburban.

You’re overstating your case significantly here. Very little of the city is semi-suburban, and the vast majority of New Yorkers are within a half a mile of the nearest subway. Some very isolated areas aren’t well served by transit, but those are wealthier areas.

The simple truth is that, going into the Manhattan central business district are nearly 4 million subway riders a day and fewer than 685,000 cars. Far more people and businesses would suffer with subpar and expensive subway service than with congestion pricing.

By: Sharon

Sharon — Thu, 08 Jul 2010 16:52:45 +0000

Lets hope the consolidated PR department will actually know what they are talking about.
Advertising done right can be a big money maker for the mta. Install lcd tv’s in trains/stations and broadcast ads and tv programs. Have multiple screens. Riders who want to hear the audio tune into a particular fm station just as many gyms have it set up.

At station entrances install customer service screens to replace station agents which both shows ads and the face of the person monitoring the station area. there are plenty of eyeballs that can be monitized.

By: Sharon

Sharon — Thu, 08 Jul 2010 16:46:26 +0000

“1. Self-entitled motorists who make it politically unfeasible to implement congestion charging and/or bridge tolls. I assume they will endure similar humiliation, having their automobiles wrapped in advertising?”
You could not be more wrong on this issue.
Motorist already pay a small fortune in taxes (tolls, gas, registrations etc) that has just lead to huge salaries and benefit for transit workers. More money will mean the twu will want their piece of the pie negating any potential benefit.

The mta was formed to take tolls dollars form tri borough bridge and tunnel authority bridges and tunnels(mta brige)to subsidize mass transit. Add more money into the equation and you just drive up operating costs and foolish spending(think free rides at chistmas).

Since the merger in 1968 the unions and politicians have used these toll dollars for their political purposes. Unions got raises and backwards work rules including
1) keeping tokens around for nearly 7 years after 100% metrocard adoption to protect station agents.

2)Keeping conductors on all trains and not allowing more frequent service overnght using OPTO and shorter trains. the R68 and R62 train class purchased between 1982-1990 had full width caps to utilize OPTO
3) The unions refusal to maintain equipment that would have solved the problems with gps based bus management in the early 1990′s costing hundred of millions. We have rampant bus bunching and hundreds of dispatchers who stand on the corner writing down what time buses passes.
4)Lirr and MNRR run as two separate operations

The union has no pressure to negotiate in good faith to run a transit system for the best interest of the riders. They know arbitrators will side with them. Read the arbitrators report on the latest contract. It states that the mta should raise salaries and pay out 20% more in health care due to the fact that the can raose fares. More money just means more money wasted.

Some people on this board do not realize there is a whole world outside of manahttan and brownstone brooklyn in the 5 bouroughs that is laid out as simi-suburban. Where I live i must drive to have a decent life. The nearest Rite Aid is a 10 min walk. The nearest bus line is 4 long blocks away and does not go where I need to go. The Varazanno Bride is now $11 for cars and $22 for most trucks. MTa police officers got huge raise
It is the salaries benefits that are killing the mta not more tax dollars
$58k+benefits for station agents vs a market rate for the same job of $25k with no benefits
$44k for cleaners vs market rate of $10-$12 with no benefits real world.
$100k plus workers all over the place

By: steve

steve — Wed, 07 Jul 2010 21:37:45 +0000

–Initially, Transit had said that the fully-wrapped subway car generates $250,000 in advertising revenue over six weeks. The authority later said that this figure was incorrect. At that rate, Target would be paying just under $42,000 per week.

…for a total of 250,000 over six weeks

cool tho.

By: photoballads

photoballads — Tue, 06 Jul 2010 17:26:18 +0000

I LOve it. It pulled up this morning, and it made my day! It isn’t tacky, or obnoxious, it is so adorable. It made me wish the subways were red again. Well done, Target! I’d rather see nice visuals of ads being utilized on such an appropriate canvas, rather being bombarded with it in ugly billboards all over our city!

By: Kathleen

Kathleen — Tue, 06 Jul 2010 16:20:46 +0000

Aren’t they kind of always?

By: Sound Glitter » Blog Archive » Target Ads on the 6 Train.

Sound Glitter » Blog Archive » Target Ads on the 6 Train. — Thu, 01 Jul 2010 18:32:55 +0000

[...] increase service and cut prices. Wishful thinking. To learn more about the subway ads, check out Second Avenue Sagas. var a2a_config = a2a_config || {}; a2a_config.linkname="Target Ads on the 6 Train."; [...]