I took a walk through Grand Central this afternoon as word got around that the wrapping around the new Apple Store had come down. From the floor of the building’s main hall, the Apple Store looks tastefully integrated into Grand Central. There is no ostentatious glass cube, a winding staircase or any garish signage. A bright, glowing Apple logo is visible from all throughout the terminal, but the computers, iPads and iPods aren’t visible from below.
Meanwhile, members of the ol’ print media got a tour of the Apple Store courtesy of the Cupertino-based company. (Thanks for inviting me, Apple. Harumph.) Andrew Grossman of The Wall Street Journal calls the store “understated.” The main entrance simply features tables with computers, and Apple’s typical markings are reserved for the parts of the mezzanine not visible from the concourse. amNew York has some photos of the store. It all opes on Friday.
5 comments
What do you think of Chromaroma???
I wonder if a departure board was installed in the store? It would be coo coo if they didn’t.
Somehow I don’t think your average commuter will be the ones buying most of the iPODs. It’ll be tourists from outside NYC who’ll pay double for their gadget and say “but I done got it at Grand Central Station!” (and yes, I know it’s “Terminal” but tourists never call it that).
Now, I wonder if the Grand Central Apple Store will smell like piss to make NYC subway riders feel at home =)
Eh, the whole “terminal” / “station” terminology split is kind of stupid anyway…
Apple prices are consistent, irrespective of location