Let’s pretend it’s the middle of December, about 24-48 before everyone heads out of work for a ten-day vacation. Would you say that’s a good time to drop a major technological upgrade onto expectant customers?
Of course not. But you don’t work at the MTA.
Shortly before the Christmas holidays, the MTA unveiled its new mobile website to nearly no fanfare. The launch came, if I recall correctly, on the Thursday before the holidays began, and no press release arrived touting something that customers, used to no mobile communication from the MTA, had long desired.
Rather, the site is trumped by a link on MTA.info that takes you here. At that page, the MTA promises that “even while you’re on your way, the MTA will be Going Your Way.” The site, it says, has been optimized for WAP-enabled mobile browsers. BlackBerries, iPhones, Treos, regular old cell phones, you know it, it works. Sort of.
“When you’re on the go, all you need to access the most frequently used parts of the MTA website is any web-enabled hand-held device — and mta.info will optimize its Schedules, Maps, and Service Alerts/Advisories for you when you visit the site,” the Authority promises. “You’ll also be able to access a text-only version of the entire site from your web-enabled hand-held computer, organizer, or cell phone for your convenience.”
But that’s a catch: The site isn’t really optimized for any mobile device because it relies heavily on PDF files to convey information. Now, I don’t know about your cell phone, but neither my LG CU500v nor my BlackBerry Curve can open PDF files without generally unreliable third-party applications.
Some parts of the MTA’s mobile site are great. It’s easy to find the Trip Planner, and emergency service alerts are displayed prominently on site. The weekend service summaries and the weeknight service changes are WAP-friendly, and the individual subway line maps are available on the web as well.
But don’t look for that full map of the subway system, the Metro-North routes or the LIRR, and you can forget about the bus maps, too. Those are all PDF files. A simple image — or a series of images as this popular iPhone download utilizes — would be an easy coding job for anyone with working knowledge of mobile Internet browsers.
As with so much the MTA does, the mobile site is a welcome addition to the online resources available to New York City Transit riders. With so many New Yorkers glued to their cell phones and BlackBerries, having vital travel information at our fingertips is a long-overdue development. But I don’t understand the heavy reliance on PDF files. It turns a great project into one that is only halfway there.
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