Benjamin Kabak

Uniqlo employees show off the merchandise available in the Union Square pop-up shop.

As the subway system has rebounded from the dark days of the Bernhard Goetz era, the MTA has sometimes struggled to fill its empty retail spots. Newsstands with their arrays of candy bars fill some spaces while discount clothing stores line some corridors. The Record Mart remains the best place to build up your back catalog of Fania releases. But otherwise, retail has yet to embrace the subway.

Lately, though, as part of an aggressive push to maximize empty space and draw in more dollars, the agency has pushed for new commercials opportunities, and this week, they announced a pop-up shop initiative that will bring retailers underground. These stores will receive month-to-month leases to operate in what the MTA is calling temporarily vacant spaces as the agency works to find takers for long-term leases. The Newsstand at Lorimer/Metropolitan in Williamsburg piloted the concept, and now Uniqlo has opened a store within fare control at the Union Square station.

In a press release, MTA officials spoke about orienting these spaces toward the ever-popular Millennials. “The younger generations are gravitating to the subway system as never before,” MTA Real Estate Director Jeffrey Rosen said. “They are savvy about shopping online. Retailers want to reach them where they are, which is our subway system. We are glad to be able to offer space in our stations to facilitate this new business niche.”

As to the mechanics of the deal, anyone who rents out the space — from small entrepreneurs to established corporations — are taking a lease “as-is,” and stores may appear more temporary than normal. The MTA notes that high-traffic areas can serve to increase exposure “where the emphasis is on displaying merchandise as much as actually conducting on-site transactions.” In other words, it’s another advertisement in a system working to maximize incoming revenue from ancillary avenues. (I have an inquiry into the MTA concerning Uniqlo’s rent but have not yet received a figure.)

“Pop-up stores will provide a fresh and beneficial element to our stations while also improving the image and desirability of retail space in the subway,” MTA Chairman and CEO Thomas F. Prendergast said. “This is another example of the MTA working to make better use of its real estate portfolio and improving the subway environment for customers at the same time.”

Via New York Magazine

At a certain point earlier this year, the media hullabaloo over passenger/train collisions reached a crescendo. The TWU began to agitate for a costly slowdown; politicians began to wonder about platform edge doors; and the MTA had to defend itself on an issue that isn’t actually a problem as 48 of over 1.6 billion rides ended in an accidental death. These incidents are tragedies with ramifications for families and train operators alike, but the outcry seemed to overshadow the problems.

Today, Adam Martin at New York Magazine takes a closer look at the MTA’s deadly year, and while the numbers show a slight uptick in train deaths this year, overall the picture shouldn’t worry New York’s subway riders. In pure numbers, this year has not been a kind one for the MTA as, through August, the agency reported 65 deaths caused by subway, LIRR or Metro-North trains. If this pace continues throughout the year, the 98 projected deaths would blow past last year’s record total of 84.

But in a sense, the tide has turned a bit. While the incidents earlier this year focused around homicides, the number of non-suicides has dropped significantly. Of the 65 deaths, 40 of them were suicides and only 25 were accidental or other. Last year, those numbers were flipped with nearly 60 percent of subway deaths not suicides. The numbers are fairly de minimus considering overall MTA ridership, but maybe the aggressive public awareness campaign warning of the dangers of subways and other trains has paid off.

Why, then, have suicide numbers spiked? Martin offers up some theories:

One possibility is that the increase has been driven by intense media attention given to two incidents late last year in which people were pushed onto subway tracks and died. The New York Post splashed a dramatic photo of one victim seconds before death across its front page. A 2008 Columbia study found decreasing media coverage was an effective way to bring down the number of subway suicides. If the reverse is also true, then a barrage of coverage might spur them.

In the end, it’s hard to read much into these numbers. As an MTA spokesman said to New York Magazine, “So far, this year seems to be falling within the range of normal year-to-year variability. I would hesitate to call it a trend.” On a day-to-day basis then, the rails are safe.

A quick glimpse at those who would pay for on-street parking and those who would not.

Over the years, I’ve often returned to the idea of parking permits for New York City. From reducing congestion to generating revenue that can be invested into numerous projects, the benefits are obvious, and the rationale for not charging is not immediately evident. Considering how much people are willing to pay for private space in New York, why should the city simply hand over public space for free so that idle cars have a place to sleep?

A good number of cities have figured out how to solve the parking problem through a residential permit system. Washington, DC, charges a modest fee and requires DC plates which allows them to capture registration fees and local insurance dollars. Philadelphia and Boston, where transit is worse and parking is even tighter than in New York, have instituted permit systems as well. In exchange for a better chance to find a nearby on-street space, residents have to pay. It’s not a bad deal.

A new study, meanwhile, shows that a small majority of New Yorkers, but a majority nonetheless, would pay. Eric Jaffe at The Atlantic Cities summarizes the paywalled article:

In an upcoming issue of Transport Policy, transport researchers Zhan Guo of New York University and Simon McDonnell of the City University of New York report that roughly 53 percent of New Yorkers are willing to pay something for residential street spaces — and this something averaged about $400 a year:” The greater-than-50% approval rate and the high price tag both indicate that pricing curb parking for residents is feasible, at least in our sample.”

Guo and McDonnell asked households outside the Manhattan core how much they were willing to pay for a residential street permit. Keep in mind that New York is the only major U.S. city that doesn’t issue them, so the respondents were coming from a baseline parking cost of zero. Many of the 244 people who responded said they weren’t willing to pay, but more than half said they were, and the mean contribution of this willing group was roughly $34 a month.

Over the course of a year that comes to $408 — almost four times more than the top U.S. permit rate, in San Francisco.

Jaffe runs down some of the granular findings: People who struggle finding spots a block or two from home are willing to pay double what those who have ample street parking would pay, and from a corresponding map, it appears that people who live in denser areas closer to Manhattan are more willing to pay than those in, say, Canarsie or Cambria Heights where parking is less scarce. Meanwhile, what the survey did not do was tie parking permit fees into improvements — road, transit or otherwise — which would likely impact respondents’ answers.

Now, parking permits aren’t something New York City seems to be considering. An attempt at bringing them to the Brooklyn neighborhoods surrounding the Barclays Center failed, and now that area suffers through idling limos during concerts and games. I do like Cap’n Transit’s 2012 idea to use parking permit revenue to fix sidewalks as that fiscal obligation currently rests, for some reason, with the city’s property owners and not DOT. Plus, as I walk around Brownstone Brooklyn, it’s obvious which transplants haven’t re-registered their cars in New York, and a permit system could solve that problem.

But even as opposition is always loudest from those with the most to lose, I wonder if entrenched opinions have changed enough to make a go of it. With the right messaging and the right trade-offs, the city could turn precious public space into a potential net gain with drivers enjoying easier access to parking spaces and the city finding some resources to fix up the streets and sidewalks. If anything, there’s no reason to simply give the land away.