In early February, the Internet was all abuzz with news about an Apple Store in Grand Central. Supposedly, the computer giant would take over the Metrazur space on the balcony above the Main Concourse. Those dreams were, perhaps, dashed by a tweet though.
On Thursday afternoon, Jeffrey Roseman, an executive vice president of Newmark Knight Frank Retail, said, “Let’s see if Apple NOT coming to Grand Central, gets as much press as it got, when the rumor started.” Since then, both Cult of Mac and The Observer claim that the talks between the MTA and Apple, categorized as “preliminary,” have fallen through. Neither party is talking on the record about the goings-on, but for some reason, I am not surprised to hear this.