The MTA is apparently huge in Japan, according to an article in today’s Post. Jeremy Olshan took a look at the MTA’s merchandising and licensing sales and discovered that 20 percent of the sales are made in Japan. Of the $5 million of MTA-licensed merchandise sold last year, $1.1 million of it came from Japan, and with a royalty rate of 10 percent, the authority earned $111,332 from Cosmo Japan. “We seem to do especially well in countries that have an affinity for subway systems,” Mark Heavey, the authority’s head marketer, said.
Olshan, who offers up a full list of MTA licensees, drills down on the sales totals as well. Clothing sales from NYC Subway Line generated over $70,000 in royalties for the MTA while token and subway bullet cufflinks and umbrellas remain top sellers. My personal favorite items though are the subway bullet magnets because I can spell out my first name on my fridge.


We first heard rumblings of an impending MTA real estate transaction back in March when The Wall Street Journal reported the authority’s interest in 
Regular readers of Second Ave. Sagas know all about the MTA’s budget problems. As the authority has slashed subway lines and bus routes, raised fares, trimmed internal spending by hundreds of millions of dollars and fought to keep costs down, its money is drying up. Its capital plans can no longer be bonded out, and its operations budget is under attack in the form of assaults on the payroll tax. It’s only going to get worse.
Over the past year, as the MTA has struggled to maintain a balanced budget, “making every dollar count” has emerged as the authority’s mantra. Since finding itself on the wrong end of a budget crisis, the authority has identified over $500 million in annual savings and, amidst repeated cries for a forensic audit, has identified nearly $200 million more in savings with the potential to save on labor costs as well. But since the state comptroller can’t seem to figure out how to drill down on the MTA’s finances quickly, we have no way of knowing what the MTA should target and if their cuts are efficient.