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Second Ave. Sagas

News and Views on New York City Transportation

International Subways

London’s new orbital line and the Triboro RX plan

by Benjamin Kabak December 10, 2012
written by Benjamin Kabak on December 10, 2012

The London Overground’s orbital route is seen here as a closed circle

Nearly five years ago, then-MTA Executive Director and CEO Lee Sander celebrated the 40th anniversary of the founding of the MTA by trumpeting the agency’s next four decades. He spoke as a visionary would, highlighting train routes the city needs to expand and compete over the next four years. Most optimistic — for New York — was his vision for a circumferential subway route through Brooklyn, Queens and the Bronx.

Known as the Triboro RX route in planning circles, this train line would use preexisting rights-of-way to connect Outer Borough neighborhoods with radial subway lines, and if the city could enjoy it by 2048, we’d be golden. Or at least that’s what the New York City-centric thinking went. Most other cities have more ambitious plans than that, luckily for them. Let’s look across the pond at a recently completed orbital line.

This past weekend, London celebrated the completion of the London Overground orbital loop. Using preexisting rights of way, the new surface rail skirts the congested core of the city and connects key underground routes. As The Atlantic Cities site notes, it’s a part of London’s so-called “make do and mend” transit efforts. Feargus O’Sullivan has this report:

This new line will ease pressure elsewhere and allow travelers to circumnavigate the city without passing through its congested core. Colored rust on the city’s transit map, the new line looks like a huge clockwork orange, closely connecting neighborhoods that were once strangers to each other and further helping the ongoing march eastwards of London’s city center. It’s all part of an ongoing radical overhaul of London’s public transport system, the scale and ambition of which the city (or any western European capital, for that matter) hasn’t seen since at least the 1980s. And it’s all arrived so quietly.

It’s not surprising that this revolution has gone largely unnoticed internationally. When a sparkling new metro line is unveiled, transit geeks across the world drool, myself included. By contrast, London’s new links (part of a growing network under the umbrella name London Overground) have arrived through creating new, tunnelled connections that bolt together old, underexploited tracks, a sort of make-do-and-mend network. This doesn’t make it any less effective, and the Overground is already helping to redraw the London map and, as one of the UK’s most reliable railways, it’s making the city that bit more liveable…

This new network is already re-chanelling the flow of London transit. Nowadays, many London office jobs are in the redeveloped former docks in the East, while much of London’s nightlife has also moved to the area just north. The Overground makes getting to these areas while bypassing the historic center much easier. It’s also helping to create a new commuter drainage basin for Docklands jobs. South East London has pretty much the last pockets of affordable Victorian property in the city and they’re now within 30 minutes of financial centers like Canary Wharf. Now that Londoners are giving up on the city’s West as an exorbitant playpen for super-rich property speculators, the Overground’s improvements both reflect and facilitate the city’s shift in gravity eastwards.

For more background on the Overground, check out London Reconnections and, in particular, this 2011 post. The site has tirelessly chronicled London’s efforts to improve its transit network, and as New York builds the small Second Ave. Subway, London has constructed the Overground orbital with Crossrail set for a 2018 revenue service date. If only we could do the same in New York.

We could though, and it wouldn’t take much creativity. The Triboro RX line is New York’s answer to the London Overground. Similar to London’s new route (as one TFL planner noted), New York’s proposed circumferential route uses existing rights of way and existing tracks to build out a better transit connection. As the last part of the Overground required 1.3 kilometers of new rail, Triboro RX would require some construction and upgrades, but the path is there, waiting for rail service.

What London has that New York does not is leadership devoted to transit. We don’t need ambitious plans or money to dig out new tunnels. We have the plans, and we have the path. We just need politicians willing to commit as Boris Johnson has. For London, the Overground is just the beginning while for New York, Triboro RX remains a dream. As the self-proclaimed center of the universe, though, New York City can ill afford to fall behind its international competitors, but without real transit leadership, that’s exactly what’s happening.

December 10, 2012 128 comments
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Fare Hikes

A looming fare hike coming into view

by Benjamin Kabak December 10, 2012
written by Benjamin Kabak on December 10, 2012

A fare hike is coming, and there’s nothing we can do to avoid it. When the MTA Board gathers to meet one final time during 2012 next week, it will voice its concern over yet another rate increase and then vote to jump fares anyway. When I started this site, a 30-day MetroCard cost $76; by March, that figure will be over $110. Just how much over we’ll find out soon.

In today’s tabloids, the word on the fare hike seemed rather definitive. Both The Post and The News ran similar stories on the rate increases. According to those two pieces, the base fare will increase to $2.50 with a pay-per-ride bonus that kicks in with any purchase of $5 or more of just 5 percent. The 30-day card will cost $112 up for $104, and the 7-day card will go from $29 to $30. That mirrors Scenario 4 put forward in October.

From what I’ve heard from sources — and also as reported in The Journal — these proposals aren’t quite proposals. They’re not written down yet, and MTA Chairman Joe Lhota is still floating them as ideas. Here’s how Ted Mann reports it:

Lhota has been calling MTA board members since last week to feel them out about the choices to raise fare and toll revenue. The MTA’s budget requires $450 million from increased fares and tolls in 2013, though the agency now plans to raise $382 million, thanks to better-than-anticipated revenues that prompted leaders to push the fare hike back until March…

One board member said Lhota had seemed to agree with one move to protect low-income riders: lowering the cost at which the bonus kicks in to as little as $5.

Still undecided, one person familiar with the discussions said, is the question of how much to raise tolls on the Verrazano Narrows Bridge between Brooklyn and Staten Island. Holding down the increase on that crossing would require the MTA to make up the revenue elsewhere, possibly by raising tolls slightly more than anticipated on other bridges in the regional system.

So we can conclude that it seems likely that the 30-day MetroCard will be $112, up $36 in six years, and that the base fare will go up. We’re not, obviously, seeing the $125 scenario, and I still believe that proposal was put forward to dull the pain of this “smaller” hike. Still, a fare hike is a fare hike is a fare hike, and unlimited ride card users will be paying much more come March. The past five or six years of fare hikes have fallen harder on their shoulders than on anyone else’s.

Postscript

Lhota’s need to present a fare hike proposal in a week and a half throws an interesting wrench into the discussions surrounding his potential mayoral aspirations. Even though the 2013 fare hike was set long before Lhota took over the reins, he will be the face of the MTA presenting this proposal to the board and will thus have to be responsible for it. I can’t imagine it’s a political selling point to raise transit fares eight months before a general election while also running for a mayor largely due to the successful response of the MTA to Hurricane Sandy. Think of this note as food for political thought.

December 10, 2012 29 comments
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MTA Politics

An argument over improving the G train

by Benjamin Kabak December 9, 2012
written by Benjamin Kabak on December 9, 2012

A few weeks ago, I mentioned the launch party for the Riders Alliance without providing too many more details about the organization. Pete Donohue profiled their efforts, but as a board member of the organization, I can speak more to their goals. It is a new transit advocacy group that should fill in the gaps left by the others in the field.

Essentially, the Riders Alliance is an organization with an aim of organizing transit riders into political blocks. As many people from one neighborhood want similar transit improvements, the Riders Alliance is focused on garnering grassroots support by organizing riders to pressure elected officials on funding and the MTA on service patterns. Eventually, if the organization can build enough popular support, its endgoal involves long-term solutions to New York City’s transit problems.

One of the Riders Alliance’s early efforts involves the G train. I think the G train gets a bad rap amongst its riders, but it certainly has its problems. Generally, the G train arrives on time and serves as a vital link between neighborhoods in Brooklyn and Queens, but it doesn’t run particularly frequently. The short cars lead to crowded rush hour conditions, and its riders all want more service and better connections to other routes. In a sense, then, it’s ripe for a grassroots organizing effort, and that’s just what the Riders Alliance is doing.

As The Brooklyn Paper noted, the Riders Alliance is calling for better G train service. The group is working with residents to call for more frequent service and out-of-system transfers between the J/M/Z at Hewes St. The MTA isn’t so keen to give on these issues. Here’s the essential debate:

Members of the Riders Alliance claim the MTA is shooting itself in the foot by refusing to run G trains more reliably, allow free above-ground transfers to nearby lines, or add more rolling stock to the diminutive four-car line. “If they make the changes, the increased ridership will bring in the money that will justify the changes,” said Dustin Joyce, who claims the transit authority’s lack of interest in the line is hindering the growth of G-dependent neighborhoods including Greenpoint, Fort Greene, and Bedford-Stuyvesant, among others. “They could attract a lot more development in those neighborhoods if they had reliable transit.”

Infrastructure and transportation experts including New York University adjunct professor Sarah Kaufman say the MTA must do everything it can to lure more riders rather than let lousy service ride. “In other cities, transit companies are almost begging people to take transit instead of driving,” said Kaufman. “In New York City, trains are at capacity during rush hour, but that’s not true in the outer boroughs. There is room to attract more people into public transit in the outer boroughs and keep them out of traffic.”

But the MTA refutes the paradox and says it won’t budge until more riders flock to the much-maligned line. “We schedule service to match ridership,” said agency spokesman Charles Seaton, who added that the MTA has already made concessions G train riders when it dropped its own initiative to eliminate five beloved stops in Park Slope, Windsor Terrace, and Kensington earlier this year.

The Brooklyn Paper calls it a catch-22, and it’s one I’m inclined to believe. The G train has such a negative reputation amongst potential riders who live along the line that many will do all they can to avoid taking it. I’m no exception as a few weeks ago, I opted to take the 7 from Long Island City to Grand Central and the 4 to Brooklyn rather than take the G back to Park Slope. I didn’t want to risk a 10- or 15-minute wait late on a Friday night.

Picking up on this idea, Cap’n Transit notes that the G extension to Church Ave. has seemingly driven ridership and urges the MTA to at least give increased service a try. The only thing they have to lose is money, and they could gain it all back from increased ridership. It’s worth a try.

Ultimately, increased service — and a free transfer I barely discussed here — are simple fixes with which the MTA, if properly funded, could experiment. The MTA should be in the business of maximizing ridership but instead is in the business of maximizing economic efficiency as best it can while carrying billions in debt. A rider advocacy group with the right aim and the right focus could fix these problems, and the G train provides a perfect test run for the Riders Alliance as it launches an ambitious effort to re-imagine the city’s transit advocacy work.

December 9, 2012 120 comments
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Service Advisories

Weekend work impacting seven subway lines

by Benjamin Kabak December 7, 2012
written by Benjamin Kabak on December 7, 2012

You’ve got vintage trains on Sunday, vintage buses next week and a whole host of service changes in between. Enjoy the weekend.


From 3:45 a.m. Saturday, December 8 to 10 p.m. Sunday, December 9, 2 trains operate in two sections due to track panel installation north of Bronx Park East.

  • Between Flatbush Avenue and East 180th Street*
  • Between East 180th Street and 241st Street

*2 trains are rerouted to Dyre Avenue at East 180th Street during this time.


From 3:45 a.m. to 6 a.m., Saturday, December 8 and from 11 p.m. Saturday, December 8 to 8 a.m. Sunday, December 9, 2 trains replace 5 shuttle trains between Dyre Avenue and East 180th Street. Note: 5 weekend service between Dyre Avenue and Bowling Green is unaffected.


From 11:45 p.m. Friday, December 7 to 5 a.m. Monday, December 10, Coney Island-bound D trains skip 167th Street, 161st Street and 155th Street due to track maintenance work at 167th Street.


From 10:45 p.m. Friday, December 7 to 5 a.m. Monday, December 10, there are no G trains between Court Square and Bedford-Nostrand Avs due to installation of electrical components north of Greenpoint Avenue. G trains operate between Church Avenue and Bedford-Nostrand Avs. Free shuttle buses operate between Bedford-Nostrand Avs. and Court Square making all G station stops.


From 5:30 a.m. Saturday, December 8 to 10 p.m. Sunday, December 9, there are no J trains between Crescent Street and Jamaica Center due to structural steel repair and painting north of Cypress Hills. J trains operate between Chambers Street and Crescent Street. Free shuttle buses operate between Crescent Street and 121st Street, then connect to the E at Jamaica-Van Wyck, where service to/from Sutphin Blvd. and Jamaica Center is available.


From 10:45 p.m. Friday, December 7 to 5 a.m. Monday, December 10, Manhattan-bound Q trains run express from Sheepshead Bay to Kings Highway due to track panel installation south of Kings Highway.


From 6 a.m. to midnight, Saturday, December 8, there will be no R train service between 34th Street and Whitehall Street, due to signal restoration in the Montague tunnel. Customers may use the 1 train between Times Square and Rector Street or the 4 or 5 trains between Union Square (N, Q) and Bowling Green as alternatives.

December 7, 2012 34 comments
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MTA Politics

Why Joe Lhota can’t talk about running for mayor

by Benjamin Kabak December 7, 2012
written by Benjamin Kabak on December 7, 2012

A quick glance through local headlines these days may lead any long-time New Yorker to think the city has landed in an episode of “The Twilight Zone.” With a mayoral election 11 months away, the name of one Joe Lhota has garnered a lot of ink as a potential Republican candidate. What kind of world do we live in where the head of the MTA, New York City’s much hated (in the court of public opinion) transit agency, can float a balloon of running for mayor?

Even as these rumors have swirled, Lhota himself hasn’t said much of anything. He did mention to The Daily News that he’s talked about it with his wife, and he’s said he’ll make a decision on whether or not to run in the coming weeks. Beyond that, though, his silence has seemingly frustrated reporters, as New York Magazine’s Andy Martin intimated last night.

There is, of course, a reason for that silence, and that reason hasn’t been a part of the early articles. Joe Lhota is essentially barred by law from talking about running for mayor. Section 3-C of the Public Officers Law — a new section added by the Public Employee Ethics Reform Act of 2007 — prohibits Lhota, as the head of a state agency, from running for office, and the restrictions are even broader. Take a look at the plain text:

No commissioner, executive director or other head of any state agency…shall seek nomination or election to any compensated federal, state or local public office, or shall become a candidate for such office, unless such individual first resigns from his or her public employment, or requests and is granted by their appointing authority a leave of absence without pay. Such resignation or leave must commence before such individual engages in any campaign activities, including but not limited to, announcing a candidacy, circulating petitions, soliciting contributions, distributing literature, or taking any other action to actively promote oneself as a candidate for elective office.

The key part here is that last phrase. “Taking any other action to actively promote oneself as a candidate for elective office” is incredibly broad, and even acknowledging to the News, as Lhota did yesterday, that he’s thinking about it skirts that line. So of course, Lhota can’t comment on his thought process, especially if he’s leaning in the direction of running.

That still doesn’t answer the question though of whether or not he should run. I’ve come out against his candidacy, not on ideological grounds, but on transit grounds. The MTA has run through six Chairman/CEOs/Executive Directors since 2006, and a Lhota departure would just add to the instability at the top. He has a good mind for transit and can get things done. The MTA needs someone like that to lead for a few years.

Politically, he’d have to overcome being known as the head of the MTA — not quite a selling point in electoral politics — and he’d have to make a name for himself amidst a field of well-known, if not the most inspiring, Democratic candidates. That’s no small task, and it’s a challenge Lhota would have to face after leaving the MTA.

So as we sit here today on December 7, Joe Lhota isn’t running for mayor because he’s still running the MTA, and he can’t do both at once. If he steps down, we’ll know what his short-term political future will be, and the MTA will, once again, be up for grabs.

December 7, 2012 9 comments
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MTA Politics

The problem with simply plugging tunnels

by Benjamin Kabak December 7, 2012
written by Benjamin Kabak on December 7, 2012

As the MTA and transit community at large begin to examine how best to move forward with protecting the system, somehow plugging the tunnels will take center stage during the debate. The MTA saw first-hand during Hurricane Sandy that a storm surge of 13 feet will swamp eight subway tunnels and two road tunnels between Manhattan and the land mass known as Long Island. Protecting that infrastructure from future flooding is of utmost importance, but even doing so raises some delicate issues.

During my Problem Solvers discussion on Wednesday night, MTA Bridges & Tunnels President James Ferrara spoke about protecting the infrastructure but as part of a larger conversation the city needs to have. During our panel discussion, Ferrara seemed a bit more skeptical than I am that another storm will arrive. He understands that it’s very costly to harden transportation infrastructure and seemed to believe that we shouldn’t do so for storms that happen once every 100 years. Of course, we’ve now had two hurricanes in two years along with a variety of other weird weather patterns, and the oceans are getting warmer.

But protecting the Montague St. Tunnel or the Brooklyn-Battery Tunnel from future flooding isn’t as easy as installing a plug or dropping doors across the tunnel entrances. As Tom Abudllah, Transit’s Chief Environmental Engineer, said during my talk, the water has to go somewhere. If you seal off the tunnels, the water goes into the stations, and if you seal off the stations, well, then the water winds up all over the place at street level.

This realization played itself out in the media earlier this week when Joe Lhota started talking about shoring up the Brooklyn-Battery Tunnel. “I had one very prominent real estate builder who owns buildings in lower Manhattan—actually all over the city—thank me for allowing the Brooklyn-Battery tunnel to be used as a drainage ditch. I wasn’t particularly pleased with the comment,” he said to Capital New York’s Dana Rubinstein. “The fact of the matter is, if I plug it up, we plug it up, the MTA plugs it up—if God forbid this happens again, the surge is the same or even higher, the water will go elsewhere.”

In Lower Manhattan, “elsewhere” means into buildings that house multi-national corporations and into expensive housing that’s popped up downtown over the past ten years. Bill Rudin was the real estate scion who thanked Lhota, and the two engaged in a weird sort of back-and-forth over Lhota’s comments. That’s pretty much besides the point.

Ferrara spoke to this issue on Wednesday night at the Transit Museum, and he noted that we can’t just talk about protecting tunnels in a vacuum. It has to be part of a larger community discussion about protecting areas, neighborhoods, regions from the impact of flooding, storm surges and rising tides. This discussion has the potential to devolve into inaction though. Residents will come to appreciate having the Brooklyn-Battery Tunnel and other infrastructure as “drains” while those in charge of the infrastructure need to find a way to protect it. Someone will have to step into moderate, and our elected officials haven’t shown much leadership on, well, anything. It’s probably naive to expect them to find the ability to solve this more complex problem.

Ultimately, we have to remember that fixing these vulnerabilities isn’t as simple as unilateral MTA action. It’s never that simple, and the water doesn’t just disappear. So sooner rather than later, we’ll see this prickly process begin. Will real estate interests dominate transit? If history is any guide, it’s going to be an uphill battle to protect those tunnels.

December 7, 2012 40 comments
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View from Underground

Video: The more things change…

by Benjamin Kabak December 6, 2012
written by Benjamin Kabak on December 6, 2012

Check out this video released by the Transit Museum a few weeks ago. It’s a compilation of TV commercials the MTA ran in 1989 promoting its progress. At the time, the MTA was just six years into its capital program with a focus on “State of Good Repair,” and the authority wanted to tout its progress.

What’s fascinating to me is how similar the complaints are. The system has come a very long way over the last 23 years. We have new rolling stock and better technology, but when the lady in the first 30 seconds says things could be cleaner and communication could be better, especially when something isn’t working, I found myself nodding along in agreement. Anyway, it’s a neat little trip back in time, if only for the fashion, hair styles and clips of late 1980s subway cars.

December 6, 2012 13 comments
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MTA Economics

From Rockland County, a silly call for a fare hike exemption

by Benjamin Kabak December 6, 2012
written by Benjamin Kabak on December 6, 2012

Rockland County is at it again. The perennial anti-MTA leaders of this exurban region are once again making noises about transit policy. This time, County Executive C. Scott Vanderhoef, who, earlier this year, proposed withdrawing from the MTA, believes his area should be exempt from fare hikes, and his reasoning is just as spurious this time as it was in March.

In a letter to MTA officials, Vanderhoef argues that Rockland County pays more to the MTA than it receives in services. It must be subsidizing something, but what?! Let’s find out. First, Vanderhoef’s argument:

Regarding the proposed fare increases: I believe the suburbs need to pay their fair share for the MTA services they receive both in their communities, and for those services that residents use when they are in the City. That said, Rockland County residents pay $108 million each year to the MTA. The problem is this: Rockland County’s “share” is far from “fair” because we only get about $68 million in value back from MTA each year. That leaves us with a $40 million value “gap” [MTA Value Gap Analysis (February 2012)]. Public documents, commissioned studies and MTA’s own reports have consistently shown that Rockland County has been overpaying MTA in this manner for more than 25 years.

Perhaps a few of you may feel inclined to dismiss Rockland County’s $40 million value “gap”, believing we should pay more because we are suburban and we benefit from and use other MTA services. Well, the value gap reports account for that, and there is still a gap. The latest report includes not only the “value” of rail services Rockland residents receive on the West side of the Hudson, but also the value of services on the East side, the value of NYC Transit services such as buses and subways, the value of the MTA’s bridges and tunnels, the value of MTA’s capital investments throughout the entire region, the value of MTA’s police department, and even the value of MTA’s administrative services. All told, about $68 million in annual “value” – a figure that actually (ironically) almost rivals our annual $40 million “gap”…

Common sense financial fairness would dictate, therefore, that Rockland County be exempt from the proposed fare increases. During my 20-year tenure as Rockland County Executive and a NYMTC Principal, it is with a deep conviction rooted in justice that I have fought for Rockland County’s fair share from the MTA. Rockland County is burdened by its orphan status as a New York community on the West side of the Hudson River – deep in NJ Transit territory. Rockland County’s “bi-state” political circumstance has resulted in decades of sub-par train service along with neglected and sub-par stations.

To make this argument Vanderhoef is relying largely on a study he commissioned earlier this year that supported his belief that Rockland County would be better off without the MTA. The MTA just laughed. In a statement to Capital New York, the Authority opined as such:

“Metro-North Railroad and the MTA’ss transportation network connect Rockland County to a $1.26 trillion regional economy, bringing enormous value to its residents and businesses in ways that are ignored by the flawed study referenced by County Executive Vanderhoef. Rockland residents enjoy higher property values, Rockland’s Metro-North commuters bring home higher salaries, and Rockland’s overall economy benefits from the regional economy and its robust transportation system. Rockland’s contribution to the M.T.A. supports its entire system, benefiting even the Rockland residents who commute to NYC by car and who wouldn’t be employed as police officers or firemen or construction workers or teachers in New York City if there were no MTA to make the City run.”

But what of this so-called value gap? To a certain degree, it exists, and that’s where Cap’n Transit comes in. The answer, you will be not at all shocked to hear, involves debt. Here’s his take:

Sure enough, Rockland’s share of the MTA’s $1.91 billion debt service comes out to $41.9 million. The so-called “value gap” is just Rockland’s share of the bond payments. The Cambridge Systematics report didn’t pick up on that because they decided from the beginning to ignored debt service. Oh, and all this debt was racked up under Vanderhoef’s comrade in arms Governor George Pataki, who Rockland voted for in 1994, 1996 and 2002.

As Rubenstein pointed out, Vanderhoef has been complaining that the MTA short-changes Rockland since 1997. It probably wasn’t true then, and it’s definitely not true now. I’m glad she’s found people to call him on this, but none of them seem to pick up on the point that the entire “value gap” is nothing but payments on the debt that Vanderhoef himself supported.

Should Rockland get better transit service? Absolutely. But not to make things equal, just to fix the county’s broken transportation system.

There’s no value gap; there’s just a debt gap.

So what do you with Rockland County? Vanderhoes has been the County Executive since 1994 and shows no signs of leaving any time soon. Should we let Rockland County secede from the MTA and remove its transit service? That could send a lesson but would harm its residents. Perhaps, then, we should just let him rant, knowing that no one is listening or taking him all that seriously.

December 6, 2012 42 comments
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7 Line Extension

Video: A glimpse inside the 7 Line extension

by Benjamin Kabak December 5, 2012
written by Benjamin Kabak on December 5, 2012

The 7 line extension has turned into the MTA’s silently (quasi-)successful capital project. Its initial problems — the lack of a station at 41st St. and 10th Ave. — and a subsequent short delay in revenue service have faded from the news, and now the MTA and its contractors are engaged in a race to the finish. In about 12-18 months, the first subway extension in decades will open.

For a while, I called the 7 line extension the subway to nowhere. It was proposed to serve the Olympic village that never happened and a Hudson Yards development that will take decades to realize. Lately, though, the main driver for development has been moving forward. While Related still isn’t obligated to make payments to the MTA, that date is nearing, and officials gathered to commemorate groundbreaking at the site. With Coach on board and L’Oreal nearing a deal, tenants are starting to snap up the space, and the subway line will deliver workers to Manhattan’s final undeveloped frontier.

So what does a subway line nearly finished look like? That’s what MTA videographer Shawn Kildare wanted to know, and he produced the video embedded above. There’s some work to be done yet, but the 7 line, sans that important Hell’s Kitchen stop, is heading down the home stretch.

December 5, 2012 155 comments
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MTA Economics

The never-ending false promises of transit naming rights

by Benjamin Kabak December 5, 2012
written by Benjamin Kabak on December 5, 2012

AT&T's Philadelphia deal included the rights to be the exclusive wireless provider for SEPTA. (Photo by flickr user Saturdave)

As transit agencies across the country have struggled to find adequate amounts of money over the past few years, the promise of lucrative naming rights deals hovers at the edges of any discussion. On a practical level, our own MTA secured $200,000 a year for 20 years to append the Barclays Center moniker to the Atlantic Ave./Pacific St. stop, and in Philadelphia, AT&T paid out $5 million for a five-year deal to completely rename SEPTA’s Pattison Ave. stop. Beyond that, naming rights have remained a mirage.

Across the country — as a simple Google Search shows — transit agencies have been seduced by the allure of dollars for names. Boston has explored potential naming rights deals and so has Austin. Dallas is currently working to market its stations, and Chicago has tried various approaches with limited success. Apple paid to overhaul a CTA stop near one of its Windy City stores, but the CTA hasn’t shopped naming rights. Simply put, there isn’t a lot of money in these agreements.

That doesn’t, however, stop potential politicians from trying. Tom Allon, the CEO of Manhattan Media and potential GOP mayoral candidate (that is, if Joe Lhota doesn’t step in), penned a piece during Thanksgiving week calling upon the MTA to sell station naming rights. He wrote:

The MTA runs more than 400 subway stations and more than 5,000 bus stops. That’s very valuable — and visible — real estate that should be monetized. If we sold the naming rights to each bus stop for, say, an average of $5,000 per month and subway stations for an average of $10,000 per month (based on my own experience and estimates), that would generate $360 million per year in new revenue — the lion’s share of the current $400 million deficit that is precipitating the fare increase proposal.

Would you rather pay an extra $120 per year to commute or start referring to the Times Square subway station as “Pepsi Times Square”? Not a tough choice for me, especially since our transit system is already covered in ads.

Moreover, we routinely sell naming rights in the private sector to stadiums (Citi Field in Queens, Barclays Center in Brooklyn), hospital wings (NYU’s Langone Medical Center), university buildings (the Arthur L. Carter Journalism Institute, also at NYU) and other institutions. For that matter, now that the Barclays Center is open, the subway station beneath it has been renamed “Atlantic Avenue – Barclays Center.” Nobody seems outraged by the change so far. Sure, some will call this crass, charging that we are commercializing some of our public spaces. However, such criticisms would be misplaced.

In my mind, privatizing the names of stations is a small price to pay to keep fares down for working-class New Yorkers, who depend on mass transit each day to get to their jobs, at a time when median wages are not rising nearly as fast as the cost of living here.

Allon went on to suggest a series of (unfortunate) names: There’s Time Warner Marcy Ave., Nike Union Square, and Ray’s Pizza 68th and Broadway. No word if he meant Famous Original Ray’s or Ray’s Original Pizza.

If only it were that easy though. Unfortunately for Allon, it takes two interested parties to complete a naming rights deal. Someone has to want to sell those rights, and someone else has to want to buy them. The second someone else hasn’t been as forthcoming as the first. For starters, transit infrastructure does not have the best reputation in the world, and may companies are hesitant to append their names to something not safe. Imagine if this past Monday’s horrific incident had happened at M&M’s 49th St. station instead of just the 49th St. station.

Furthermore, will anyone really pay $10,000 per month? The MTA’s only current naming rights deal is for $16,666 per month, but it’s also at a station that saw a pre-Barclays Center average of 33,000 passengers per day. Marcy Ave., used in Allon’s example, has a daily ridership of around 11,000, and a large number of stations see well under 5,000 passengers per day. Allon’s revenue projections aren’t just optimistic; they’re flat-out impossible to attain.

It’s notable that Allon, ostensibly a serious candidate for mayor, is talking transit. That’s seemingly more than many of his Democratic counterparts have done so far. But his idea isn’t based in reality. It’s a populist trope with no money behind it. Naming rights aren’t some panacea for funding woes, and the more time politicians spend dallying on the idea, the less time they devote to truly transformative and revenue-generating policies instead.

December 5, 2012 23 comments
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