The new sexual harassment PSA comes in both Spanish and English. (Click for the enlarged bilingual version.)
Just a few weeks after debuting its first anti-groping PSA campaign, the MTA is set to expand their efforts at combating sexual harassment underground.
“After much thought and discussion on the subject, we have come up with a message that we feel sets the right tone and provides customers with the information they need to respond to this type of criminal behavior,” New York City Transit President Howard Roberts said.
The new campaign features the bilingual ad shown above and a brochure that MTA employees and NYPD officers will distribute in the system beginning on Monday. The brochure contains a clear and concise set of instructions reminding people to be aware of their surroundings and to assume that, if they feel they are being touched, then they probably are being touched. The MTA also urges potential victims to seek out the nearest police officer or MTA employee to report the problem.
“NYPD officers assigned to the subways have helped drive crime down to record lows in recent years with the help of the riding public,” NYPD Commissioner Raymond W. Kelly said. “The Police Department is determined to continue crime suppression, including sexual-related crime and misconduct, with the public’s continued cooperation and with the aid of NYC Transit’s important informational campaign.”