Still seeing something, still saying something

As the tenth anniversary of the Sept. 11 terrorist attacks loom over the fall of 2011, the MTA has released new print and TV ads in its award-winning security campaign. Still urging those riders who see something to say something, the authority has released a series of new commercials and placards that will appear later this month. The new ads show what the MTA is calling “potential terrorists” leaving bags on subways, buses and commuter rail trains.

“The safety and security of our customers is our top priority,” MTA Chairman and CEO Jay Walder said in a statement. “We are hardening our infrastructure and conducting enhanced policing in coordination with our regional law enforcement partners. But these ads reinforce the important role our customers will always play in ensuring the safety of transit users throughout the entire MTA system.”

The latest public awareness campaign will cost the MTA $10 million, but the Department of Homeland Security is footing the bill. In return, the MTA granted DHS the license to use its slogan — “If you see something, say something” — in nationwide anti-terrorism ads. The latest spots, which include these print ads, were designed by Korey, Kay & Partners, an ad agency with long-standing business ties to the MTA.