At Atlantic Ave., an updated name with a corporate twistBy
It sure does seem like ages ago that the MTA announced its first — and, so far, only — subway station naming rights deal, but after three years, the Barclays Center is coming to the subway system. As we learned back in June of 2009, the MTA is earning $200,000 annually for 20 years for the right to append the name of the new arena to the subway station name, and the new moniker is now showing up on maps and at the station.
As the photo above shows, the Barclays Center name is slowly taking over some column posts even though the arena won’t open for another four months or so. Meanwhile, it has made its first appearance on the online subway map but not the PDF available for download. According to one report, maps and system signage will not bear the new name until later this summer.
With this glimpse at the subway naming future, we see that, apparently, the MTA will be dropping the Pacific St. half of the station name entirely. In a way, that’s no big loss as Pacific St. was a relic of the old BMT system. As Pacific St. is a tiny one-way street with nothing much of note on it, passengers bound for that station are more interested in the fact that the stop lies at the intersections of Flatbush, 4th and Atlantic Aves. Only some of the entrances were on Pacific St., and the Atlantic Ave./Barclays Center name better captures why subway riders are heading there in the first place.