MTA employees never look this cheerful.
MTA station employees do not enjoy a very good reputation on the Internet. As Chris has documented, people tend to notice them most when they’re literally falling asleep on the job. But what if the MTA had service with a smile?
A group of young women calling themselves Boring, Inc., decided to find out recently. They’ve started a full-service group called MTA Service Specialists in an effort to promote hospitality on the subways, one of New York’s bastions of inhospitable behavior. Alex Nathanson at the Independent Media Center had more on their efforts to spruce spruce up the subways:
Four women, members of Boring Inc., have taken it upon themselves to increase customer service on New York City subways. Dressed in matching uniforms complete with heels, pill box hats, and of course, a snack cart, this past Saturday, Kae Burke, Lauren Larken, Anya Sapozhnukova, and Kristine “Kiki” traveled around New York offering help, snacks, and smiles.
“Commuters deserve helpful, courteous service with a smile while riding the erroneous MTA,” says Kae Burke, the organizer of the MTA Service Specialists project.
The performance is a response to the MTA’s fair hikes. It has been more than a month since the fair hike and the MTA has yet to improve their overall service including extended evening hours and additional train routes.
I’m not going to complain about this one. That’s for sure. If four women dressed as airline stewardesses for the subways want to pass out snacks and advice to subway riders in need, who are we to stop them? The subways could use a little more pizazz anyway.
The Post had a few great quotes from those participating and those observing the young women in action. “The MTA should have some customer service,” Kae Burke, one of the service specialists, said. “People listen to humans a lot more than outdated messages, especially when we look this good.”
“With these girls, I’d be on the train all day. You’d have 1000 percent ridership,” Steven Faria, a rider, said. Maybe attractive young women are the secrets to the MTA’s woes. As they say, sex sells, and the subways sure could be a whole lot sexier.