Selling the air waves on the subwaysBy
One of the less endearing aspects of the fancy new subway cars that continue to take over the system is the automated public address announcements. At some point, we just don’t need to be told, at a volume far louder than necessary, that the MTA is ready to “apologize for the unavoidable delay.” In an ideal world, we wouldn’t be bombarded with “an important message from the NYPD” every five minutes either. But if one group has its way, we may soon be hearing advertisements over the subway loud speaker.
Over the last few months, as the MTA has tried to raise revenue from every available source, the agency has started to sell open space. They have sold the windows, the turnstiles and the outside walls of entire subway cars. Now, PETA, of all groups, is calling upon the MTA to sell airtime over the subway’s public address system as well.
PETA, in fact, has this all planned out, as their press release notes. They want to inaugurate something that would infuriate subway riders with a group of pro-vegetarian ads. Says the release:
Given the Metropolitan Transit Authority’s (MTA) announcement that it will be increasing fares and cutting services to help meet its 2009 budget, PETA has contacted the MTA with a suggestion. PETA has offered to kick off the first-ever paid advertisements to be heard over bus and train public-address systems. PETA’s ads would feature the voices of pro-vegetarian advocates Casey Affleck, Kevin Nealon, and Forest Whitaker…
PETA points out that encouraging commuters to adopt a vegetarian diet would help them address their own financial woes, too, since vegetarians slash not only their grocery bills but also their risk of developing heart disease, stroke, diabetes, and certain types of cancer–not to mention the high medical bills that come with treating these conditions.
“Broadcasting PETA’s ad on public transport could help the MTA’s bottom line and save passengers’ and animals’ lives,” says PETA Executive Vice President Tracy Reiman. “Commuters have a lot on their minds, and our ads will liven things up and give them something positive to think about.”
To hear the ads that hopefully won’t be appearing in the subways, head on over to PETA’s blog.
I have to applaud the pro-animal group for its ingenuity and effort here. They recognized a situation they could exploit and became, as far as I could tell, the first group to propose in-system audio ads. But New Yorkers would absolutely positively hate these intrusive advertisements.
To most of us, the subway ride is a means to end. We’re trying to get somewhere else in the city, and we do so under less-than-ideal conditions. Can you imagine how a packed car would respond to a 30-second anti-carnivore ad blaring over the loud speaker at 9:15 a.m.? I can, and it’s not a pleasant image.
Hopefully this will be one advertising idea the MTA doesn’t adopt in its efforts to raise funds. I’d take the East River bridge tolls any day over in-system audio ads.
“All infographics should have googly eyes” by flickr user arimoore.