Weekend Video: A subway full of applesBy
Check out this video from City Harvest. As part of their efforts at reminding New Yorkers not to waste food during the holiday season, they loaded up a subway car full of apples and filmed it arriving at the shuttle platform at Grand Central.
Well, not really. The apples are computer-generated, but the ad, shot entirely on an iPhone camera, looks pretty slick. It certainly gets the point across. Draftcb, the agency behind this subway-themed public service announcement, put out a video showing how they put this one together. Watch it after the jump.