Weekend Video: A subway full of apples


Check out this video from City Harvest. As part of their efforts at reminding New Yorkers not to waste food during the holiday season, they loaded up a subway car full of apples and filmed it arriving at the shuttle platform at Grand Central.

Well, not really. The apples are computer-generated, but the ad, shot entirely on an iPhone camera, looks pretty slick. It certainly gets the point across. Draftcb, the agency behind this subway-themed public service announcement, put out a video showing how they put this one together. Watch it after the jump.

Categories : Subway Advertising

9 Responses to “Weekend Video: A subway full of apples”

  1. Son of Spam says:

    Totally unrealistic. The conductor doesn’t have an accent and you can hear him clearly.

  2. JP says:

    I really enjoyed this. Thanks for posting it Ben!

  3. SEAN says:

    Was there an app for that? I second that sentament, wow!

  4. herenthere says:

    I actually thought they filled the car with apples…but then the second video totally blew my mind.

  5. Peter says:

    Note that all the MTA logos and identifiable “trademark” graphics are deleted.. . . . .

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