The Website: Improve the Subway
Concept: Randy Gregory, a Masters candidate at SVA, offers up this summary of his site: “For the next 100 Days, I will propose various improvements to the New York City Subway, which in 2012 had 1.6 billion riders, and should be seen as the best subway in the country, if not the world. I’ll be exploring various ideas, from UX, Environmental, Co-Branding, Audio/Visual, and more, including potential interviews with MTA employees, all in an attempt to create discussion.”
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As New Yorkers ride through the subways each day, they spend some time dwelling on ways to improve commutes. From a more pleasant station environment to real-time train location information to a smell-free ride, these improvements range from the dramatic to the mundane. Randy Gregory has decided to turn his own thoughts into a project. Gregory is 55 days into his 100-day effort to present ways to improve the city’s subway system. Some ideas — platform screen doors, electronic notice boards — are ideas in the works or under consideration while others — USB power strips — are more fanciful than practical. Others — a Laguardia AirTrain, RFID fare payment systems — remain frustratingly out of reach.
My favorites are the technological fixes that would drastically improve our rides but would present challenges to the MTA in adoption. A real-time car-density monitor would better allocate passengers to empty spaces, but think about the obstacles that must be overcome (including, of course, dollars). We’ll probably have animated in-car ads sooner rather than later, but I wouldn’t expect a smell detector any time soon.