For bus riders in Brooklyn and Queens, “soon” now has a set date. BusTime — the MTA’s real-time bus tracking service — will go live for the city’s most populous boroughs on Sunday, March 9. Bus riders in those two boroughs will now know, via text message, smart phone apps or the the web where their buses are and how far away that next bus is. It will be a huge boost for riders long accustomed to spotty service and maddeningly inconsistent waits.
“MTA Bus Time is yet another way we are trying to improve service for our customers,” Carmen Bianco, President of MTA New York City Transit, said in a press release. “As we have seen with train arrival information in the subway, customers appreciate when they know when that train or bus will show up at the station or stop.”
With the addition of Brooklyn and Queens bus routes, including express bus service, the entire city will have access to bus tracking information, and the MTA has met its self-imposed deadline for bringing the service online. This last installation adds 9000 bus stops to the system as well. What it doesn’t include yet are countdown clocks — or, more accurately, station countdowns — at each station, and transit advocates hope to change that.
At a rally hosted by the Riders Alliance (of which I am a board member), bus riders and other transit advocates called upon politicians to help fund a NYCDOT initiative that would see digital countdown timers installed at key bus stations throughout the city. The timers — similar to the one atop this post — would be a big help to those who aren’t aware of BusTime or are not otherwise comfortable with the technology that makes the bus location information readily available.
“Countdown clocks have been a huge hit on subway platforms,” John Raskin, Executive Director of the Riders Alliance, said. “Now it’s time to bring them to bus stops. We have the technology and we have the interest from riders.”
What is missing from Raskin’s equation is, of course, money. A 2012 study by Brad Lander noted that countdown clocks at bus stops would cost around $4000-$6000 to install, but the solar-powered free-standing signs in place as part of the Staten Island pilot would cost up to $20,000 each. That’s a prohibitive cost and an insane one. Ridership doesn’t warrant installing one at every bus stop, but for key bus stations, these simple timers that countdown stops shouldn’t cost that much.
“The best way to get where I’m going is the bus. I try to time it using printed schedules but most of the time the bus doesn’t follow the schedule,” Thomasin Bentley, a Riders Alliance member, said. “I want to use the bus. It’s clean and affordable. Bus countdown clocks would allow me to make the most of an otherwise great system. The text messaging service is a good start but I find it difficult to understand, and I’m a real tech person. I can imagine that it’s hard for other people to figure out as well.”