While most Straphangers were busy adjusting to life in the post-service cuts era this morning, some along the 6 line probably did a double-take when their regular train pulled into the station. Transit this morning debuted its first ad-wrapped non-Shuttle subway train along the popular Lexington Ave. IRT local route.
The ad campaign is for Target, and it promotes the discount retailer’s new store. Initially, Transit had said that the fully-wrapped subway car generates $250,000 in advertising revenue over six weeks. The authority later said that this figure was incorrect. At that rate, Target would be paying just under $42,000 per week.
Transit says it took two work crews three days to complete the wrapping, and the process required the help of computer imaging software. At first, the sight of such an obvious ad is a bit glaring, but why shouldn’t the MTA be milking as much money as it can out of its pristine advertising surfaces?
After the jump, a pair of views of this train car. All images come courtesy of NYCTSubwayScoop on Twitter.