MTA projecting $120 million in ad revenue for 2011By
While not covering much new ground, Alex Goldmark has a short bit up at Transportation Nation on the MTA’s advertising efforts. As the authority searches for more ways to draw in revenue, it has expanded its attempts to secure more advertising deals underground. Currently, Goldmark reports, 16 train cars — one 10-car 6 train and two 3-car shuttles — are currently wrapped in ads, and the MTA hopes to sell more external space this year.
Over the past few years as the economy went south, the authority’s ad revenue numbers had dipped. After earning $118 million in 2008, revenue totals were approximately $10 million less in 2009 and 2010, and a rebound this year would help ease the MTA’s fiscal pain. Meanwhile, the MTA currently has eight stations that have been dominated by one advertiser. These include Atlantic Ave., Wall Street, Union Square, Columbus Circle, Broadway/Lafayette, Grand Central, Times Square and the Bryant Park stop. With ad-covered turnstiles already here, we may be to look forward to in-tunnel ads as well.